eCommerce

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Mar 4 2021

5 reasons why your eCommerce website isn’t making sales

5 reasons why your eCommerce website isn’t making sales

In this article we talk about the 5 Reasons Why Your Ecommerce Website Isn’t Making Sales. So are you ready to know more about it? Let’s get started to learn 5 reasons why your ecommerce website isn’t making sales.

Do you know 205 million consumers in the US shop online alone? Well, it simply justifies how difficult it is to handle an eCommerce online store and sustain sales. Developing an eCommerce website and adding all the products is not where your job ends. This is where actually everything begins!

Ecommerce online store is the best way to boost your revenue with little overheads. You can simply generate income round the clock and trade on the global level. No matter whether you’re new or you’ve been in the industry for years if you’re not getting sales:

  • Identify the problem- conversion, traffic, or engagement
  • Focus on resolving the issues that are causing low sales

These are just basic problems. Once you fix the problem, you’ll witness an increase in sales. However, if you still don’t visit

In this blog, we’ll be highlight the top 5 reasons why your eCommerce website is failing to increase sales:

1. Your Goals Aren’t Smart

You can end up making huge mistakes if your sales and conversion goals aren’t smart. As we know SMART stands for:

  • Specific
  • Measurable
  • Actionable
  • Relevant
  • Time-bound

It is easy to adopt the SMART goal, but you need to break the model and see how you can harness revenue overall.

  • Specific steps lead to specific goals, so establishing specific goals will make things clear and show you exactly what you need to do.
  • Give your goals a numerical value that will help you measure your performance and how far you’re from your goal.
  • Will a goal matter if it’s not actionable? If your goals are unattainable, study your data and use every possible method you know.
  • Are your strategies relevant to your goal? Does it solve the issue your potential customers have? If yes, then does it perform its job better than your opponents’ products or services?
  • Ultimately, how great is your goal-setting when it comes to time management? Is it time-bound? Do the purposes you’ve set enable your team to achieve them in the time-frame you’ve set for them? If not, you’ll need to re-evaluate.

2. Landing Pages

A landing page is a standalone page created to boost the conversion rate. A landing page is not a place to manifest your brand; it’s a place to give a lucrative offer or a wonderful presentation that will attract users.

All you need to do after that is add an actionable CTA button with the link. Now you’re all ready to capture their email and design an open dialogue with them – more on that in a while.

To sustain the prospects’ attention on a 1:1 ratio, we recommend you to give them too much knowledge that could confuse them, don’t use too many links – just the one that will also work -, and use social evidence to boost your authority.

3. Complicated Checkout Process

Maybe your potential customers browse for hours, but when it comes to purchasing products; an eCommerce online site with an amazing user experience will make a difference.

A complicated checkout process may be a huge NO for numerous potential buyers out there.

If your website’s checkout process has multiple steps to complete, then you’re offering a frustrating experience to customers. Create a series of steps that makes it simple for consumers to meet the thank you page.

Focus on designing an eCommerce marketing plan that is manageable rather than complicated sequences that will hinder your consumers from completing the purchase process.

4. Using Low-Quality Images & Incorrect Product Descriptions

We all look for the best customer experience when shopping online. We look for products that reflect the brand’s value. It is applicable to every business industry, and eCommerce is not an exception in this regard.

When customers shop online, they can’t have a closer look at the product. Instead, they trust the pictures you provide and the description you wrote.

High-pixel images and descriptions that grab the user’s attention and draw them to the product is the number one thing to consider. If you have low-quality photos and descriptions that concentrate only on technicalities, there is a high chance that your potential buyer will not switch.

Focus on presenting multiple sides of the product with quality visuals and have information that calls for action. Present the purpose of your products and how they can benefit from a purchase.

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5. You’re Not Clear With Shipping Information

As a customer, there is nothing more offensive than finding a product that you love, adding it to the cart, and moving towards checkout, and then seeing the price is too high, due to extra shipping costs.

Being unclear on shipping costs and your complete shipping policy is something that can divert the prospects away from your website.

There are various ways for you to retarget a passed prospect if required:

  • Be clear on the shipping costs right in the beginning. Show a price that will be as near to the concluding one as possible. If, for instance, your product comes with a VAT, add it to the cost shown on your online shop.
  • Avoid hidden shipping costs. Moreover, you can entice customers with a “last-minute” offer, a pop-up just before they opt-out. Offer free shipping or a discount for their subsequent purchase.
  • Try to reduce packaging costs. This technique will decrease your expenses as a whole and allow you to create offers that will attract or even lower your store’s prices.

If you’re looking for an Ecommerce Website Development Company in India, then get in touch with the team of experts.

author

Sunny Rai

Tech Blogger | Digital Marketer & Strategist Sunny Rai is a successful Business Marketing Strategist of an Awward winning firm - Pixlogix.com. With 12+ years of expertise in Website Designing, Website Development, Online Branding and Reputation Management, he worked with all sort of businesses to get their desired goal. He is enthusiastic and passionate about his work and have expertise in making brands.

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