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Jul 15 2020

Top 7 Tips for creating outstanding eCommerce website design

Top 7 Tips for creating outstanding eCommerce website design

Do you sell tangible products online? Are you looking for an eCommerce website? Do you want to make more sales for your business? You should know that there’s a lot of competition in the eCommerce industry. If you sell shoes, salad dressing, grocery items, apparel, or anything in between, you can think of building an online store to build your brand. An eCommerce website acts as an online platform to connect with your customers. If you have a unique product, you can stay ahead in the race.

A vigorous eCommerce web store serves as the foundation of your online retail business, and Magento Development Company understands the importance of utilizing the latest technology to maximize profitability. Pixlogix’s ecommerce solutions offer the best in standard features, extensions, and functionality while remaining agile and completely customizable. Our team can shape up full custom functionality, integrate with ERP systems, carry data from multiple sources, and tailor a solution that matches your brand and reputation. There are no limits to what you can get to make a fully functional web store.

The overall design and inbuilt features of your eCommerce website design could make or break conversions and affect your end goal. An eCommerce site has several layers of functionality that aren’t on normal or standard websites, including a web server to host a storefront, payment processing, an inventory database, and a complicated dispatch system used to send products.

Good website design can help you get a lot of visitors and enhance sales. If you are looking for designing an eCommerce website, you should look for the best website design company in India. Most of the business owners think that they can add their products online and information about their brand to get started.

Tips for designing an attractive and engaging website:

1. Keep the target audience in mind

Every detail on your website should contribute towards a user’s decision to purchase your items. Make sure that you know who your target users are and your website should be able to cater to their requirements and expectations. User experience is the key factor to turn your visitors into customers. You can hire a web designer to help you build a user-friendly and easy to navigate website to deliver an amazing shopping experience.

Web Design Company in India focuses on end goal by considering Geolocation, demographics, SEO aspects, etc. It is always a smarter move to design your store by keeping the target audience to please and increase footfall. Fortunately, creating an eCommerce website is easier than it’s ever been from the past couple of years. You can simply hire a web designer to understand your business idea and make a fully functional web store for you.  Web Design Company in India can provide you the best work at affordable prices without any hustle. They have to make sure every element of the web design escorts people toward the point of buying something from the store.

 Your targeted audience’s taste sets the tone of the website design and this way you can easily get their attention.

2. Design a simple website

One of the top rules for creating your site is to design a simple website with a clean look and feel. You don’t require a lot of advanced features if you are just starting up your business. Popup banner ads or a lot of visual elements on a web page can distract the users and they would prevent closing a sale. Keep the design as simple as possible. Minimalistic designs are a dominant web design trend these days.

There are many templates available at Magento & Shopify store, which can be easy, customize to shape up a store. eCommerce website design has a variety of audiences to deal with on a daily basis. Hence it is important for online store owners to focus on making their store great, user friendly, and fully functional.

3. Be honest about pricing

Online shoppers do not like surprises at the time of checkout. The users may feel tricked or deceived if they discover that there are any hidden charges for the products in your store. When designing an eCommerce website, you should be upfront about the pricing of the products. Don’t try to hide additional prices such as shipping or delivery charges. If there are any extra charges applicable, you should mention them on the product pages itself.

4. High-quality photos

The biggest pain point for online shoppers is that they cannot see the product personally. Make sure that you use high-quality images and videos for the products you sell. Having high-resolution photos and visuals would improve your conversion rate. Provide an option for the users to zoom in the products and get a clear understanding of how the product looks like.
Do note that optimizing photos will be the key here to run the store in a very smooth manner. Products pages must load fast to keep the momentum of the website and lead to sales.

5. Add reviews and testimonials

68% of online shoppers trust customer reviews and ratings before making the decision of purchasing any product online. You can include client testimonials on your website to promote your sales. One effective web design strategy could be to include product-specific reviews on the product page.

Over half of regular online shoppers acknowledged that they read reviews almost every time before they shop online. Looking at customer reviews has become an essential part of the purchasing process of everyone. By adding reviews on your website or product page, you give your customers a way to hear directly from previous buyers with experience – which is more powerful than what you can tell them.

6. Make it responsive

Most of the customers may prefer to browse your business website on their mobile phones or tablets. Proper rendering on mobile devices can help you ensure that your site works well on any type of screen or operating system. Talk to the best eCommerce web design company to test your website before it is made live. Ensure that it provides a great user experience on different mobile devices.

Responsive websites present the same info and images on every page no matter what device they’re on, but they position them accordingly in order to make the page fit the screen. An image that shows up beside the text on the desktop will show up below it on mobile devices, for instance.

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7. Ensure that your site is secure

Most of the online shoppers are skeptical about making a purchase online due to the increasing fraud activities occurring nowadays. It is important to make sure that your site is 100% safe and secure. Place the “SSL Secure Shopping” icon on your eCommerce store to provide a sense of security to your consumers.

Web Design and Development Company recommends the best suitable and economical plan as required. With the high volume of products and features, better if you can secure your web store with SSL. Opt that plan that offers additional benefits like SSL, email, bandwidth, etc.  Secure websites have high chances to get recurring business.

Wrap Up

Designing a website can be a tricky affair. A poor or cluttered design may result in a frustrating shopping experience. This may alienate the users and cause a decrease in sales. On the other hand, a smart strategy for website design can help you make huge profits. You may be able to experience more happy customers when you invest in the best web design services. When you have made up your mind to develop a business website, look for the best agency offering web design services to make your business grow.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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