10 killer tips for a website to generate maximum leads
While approaching any web design company or web design agency, the foremost requirement of the customer will be to have a beautiful website that attracts the visitors and materialize their visit on the website. Though you offer a huge database of products or an assortment of best services, if you fail to delight a prospect with the UX / UI Design of your website; all the efforts will be in vain.
For making an awesome website you need to keep in mind the following points:
- Your website should have an intelligent usability
- It should have simple and easy navigation
- It should have winning headlines and content
- The website pages should be interactive
- While browsing product customers should get convinced to buy the product
- Need to track marketing and sales inquiries
- Allow secure online transactions
Being a leading Web Development Company, here we are with 10 web design tips to help you create a website that attracts leads and convert them into prospects.
1. Display Your Business Offering Clearly
A lot of time website visitors or your prospective customers are left in a questionable state of mind while browsing through the website. They are totally unaware of what is your website all about? So make it clear through a brand tagline or mention your business offering at a prominent place on your website where it is clearly visible. So no matter to whichever landing page they jump into, they will know what your business is all about.
2. Define The Target Audience
Make it clear on your website as in who is your target audience. It can be teenagers, Pet owners, Kids, Old age, etc. Prominently mention or display your audience in the brand tagline, website page headlines or through banners on the website. Hence, makes it clear to your audience that they are in the right place.
3. Capture Information
A visitor may come to your website for various purposes. Serve them more information e.g. make them sign-up for some newsletters, read the blog, watch promotional videos, download an eBook or prompt them to buy something related to their recent search or an upcoming festival. Your aim should be to get their information through a sign-up for deals or a free trial. This information can be used to market your brand offerings through email campaigns etc.
4. How You Are Different From The Rest
There are probably hundreds of thousands of businesses in the market similar to yours. All that matters is what is it that is different you are offering from others in a similar business. Make sure you make it clear how you are different from others. What value would you bring to them and why they should choose you over the competitors? As a business owner, you need to think out of the box in what sense your business is different from others.
5. Highlight Your Loyal Customers
It is a great feeling to know others have also used the product and read their reviews, it gives a secured feeling. Highlight your customers and their review or testimonies on the website. This is a great idea to build trust among the visitors who turn up to your site for the first time. You can also prominently display your social media handles and followers and also your accolades to increase credibility.
6. Let Your Customers Speak For You
The best testimony a business can get is the words of its customers. Your customers speak for your business and those are said to be honest reviews. Take permission from such loyal customers and highlight them on your website along with their photos and videos.
7. Use The KISS Formula
“Keep It Specific & Spot On”, don’t much exaggerate, confuse or diverge your prospects. Keep the interface clean, navigations simple and business concept focused. Avoid any irrelevant or flashy graphics to distract visitors. Instead of stock photos use original pictures, it creates a lot of impact on your business.
8. Be Original
Your sole purpose in hiring a Web Development Company is to allow professionals to work on your business. This means your website should look original and not a copy of your competitor. Make sure to maintain your originality and not just fall into the trap of copyright issues. Make your call-to-action clear and visible on each and every page of your website.
9. Highly Scalable And Compatible Site
Nowadays all the web design companies offer responsive web design services this means the site is compatible and works flawlessly with different browsers i.e. on the desktop, iPad, tablet, laptop or mobile phones. Hence before making your website live test your website on all the browsers to check its scalability.
10. Offers, Discounts & Deals
Who doesn’t like offers and discounts? In fact, these are the best way to get more traffic and engagement on your site. Present an irresistible offer to your visitors which they can’t deny. A free gift, a free trial, a money-back guarantee, cashback, etc. are a few successful marketing tactics to drive customers to your website.
You can outsource your project to a Website Design Company in India or hire a dedicated resource to work on your project to get your business idea rolling in no time with Custom Web Design Services. However, do keep the above tips in mind for a successful online business in this highly competitive market and industry.
Pixlogix Infotech is one of the best Website Design Company In India offering custom website design services and solutions globally. We have successfully delivered web solutions to our clients in the USA, UK, Australia, Spain, Netherlands and global clients with complete range of services that comprises web development, landing page design, UI / UX design, wire-frames & prototypes, responsive web design, mobile app design, newsletter design, social media design, and Infographics design services.