Blogs on Web, Mobile, Technology, Graphics, Open Source, Ecommerce, CMS

Dec 12 2018

Importance of call to action button position in website design

Importance of call to action button position in website design

Today any digital product available in the market consists of small elements that are expected to function in a certain way. To make a system so smart and self-explanatory, you need to pay attention to details. One of the most important parts of any website design or app especially in the e-Commerce sector is the Call-to-Action button. Simply placing a CTA anywhere on the web page will not address your requirements. Hence it is a must to determine its importance and place it in a perfect position.

Each and every element or let’s say the button is a vital part of any user interface and that defines the quality of the UX / UI design as well as conversion rates on websites. UI buttons on any website are different based on the features and usability. We are here to discuss the various types of call-to-action buttons their importance, their functionality, its role in the navigation and ultimately the business goals. Let’s understand why a Professional Web Design Company emphasizes CTA placements and why it is important to attract leads.

Importance of a Call to Action (CTA) Button?

A call-to-action button is an important element of any user interface is it web or mobile. Its main aim is to encourage people to take certain actions that take them to a particular page or screen e.g. contact us page, newsletter subscription, sign-up or to make an impact on some kind of online booking. Website Development Companies that offer responsive website design services purposely make the CTA buttons noticeable so that people couldn’t resist but click the tab and take the required steps. Hence, you will notice most of the call-to-action buttons are bold and has microcopy with a specific call-to-action text like Book Now, Make Payment or Contact Today which induces users to act accordingly.

How is a CTA Button Beneficial to your Website?

The ultimate business expectation from the call-to-action buttons is a lead generation and rise in the online purchase. An appealing and attractive CTA button entices the prospect and makes them immediately click and jump to the next stage like filling up the contact us form or order a product on the internet. It is a great way to lead the sales to funnel from one stage to another and assisting the users to learn more about the product or service. At times content written by professionals also doesn’t guarantee the amount of user-engagement a tiny call-to-action (CTA) button does. If a CTA button is not placed prominently people will simply visit your website and leave. People still have a wrong notion of how an ideal CTA button should be. They feel a large, bright-colored button will suffice the requirement. However, there is much more to the CTA button ensuring the effectiveness of a Call to Action.

What makes a CTA Button Powerful and Commanding?

The Size

A proficient Web Design Agency has an eye for detailing and hence size is one of the important components for them. It is one of the common tools which separate the UI elements based on the importance. As CTA is the priority its ultimate goal is to draw the attention of the users and hence designers make them stand out from other buttons, which can be done through size. Large buttons can be noticed easily. While making the CTA button visible the designers cannot compromise on the aesthetics of the design and hence all the other elements also need to be considered to balance the hierarchy. As per Apple recommendations, CTA in a mobile UI should be 44×44 whereas Microsoft suggests it should be of 34×26 pixels.

Color and Shape

To make the CTA button noticeable it is important to choose the right color and shape. Psychologically human mood and behavior highly relate to the visual surroundings. Knowingly or unknowingly human minds react to colors hence choosing the right color and right shape will work wonders. Just keep in mind the background color. Your buttons background color should be contrasting so that your CTA stands out from other UI elements.

The Position

The position of the CTA button is the most crucial factor of any website. If the button is placed in an area where users can’t locate them then all the other facts such as size, color and share might not work. Hence positioning and locating it is the key. According to expert custom website design services companies, when a user lands to a web page the foremost thing they do is scan the page which gives them a clear idea of whether or not they will be interested in browsing further. Taking this act into account designers should prominently place the buttons where the users are ought to go. The scanning pattern for website pages is usually among “F” and “Z” patterns.


Microcopy plays a very important role in defining the action of that particular button on the page. It prompts the customers of the next step they can take on that particular page. Microcopy usually comprises buttons and menu copy, error messages, terms and conditions and other instructions. An ideal and efficient CTA Microcopy is usually short and powerful which quickly grabs the user’s attention.

Key Takeaways

Call-to-action buttons are the most powerful elements on a website that are meant to drive leads and sales on any business website. This definitely encourages a good online conversion rate and more sales. If you have outsourced your project to a Web Development Company India, you can rest assured of this crucial part of your website design process. The experienced designers pay deep attention to detailing and hence make sure the Call-to-Action button on your site and each product page are prominently placed to catch user attention quickly.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

Related Posts