9 Most Appropriate Conversion Boosting Strategies for E-commerce Stores
eCommerce is an expanding business niche, with numerous brands marketing an endless range of products and services are available today. Today most of the brand has a website for capitalizing on the immeasurable potential of e-commerce. The online store provides customers the facility to select their desired products and services from their convenience. The following eight e-commerce website design tips are derived by analyzing trends in 2017 and are designed to Conversion Boosting Strategies for higher revenue:
Content acceptance is one of the most important keys to increased traffic and higher conversion rates. So, instead of just integrating changes into your live e-commerce store, create variants based on selected changes and then divide them accordingly for the incoming traffic to view. The site metrics tell about which version has higher acceptance and conversion rates to prove their feasibility.
2. Self-Explanatory Product Descriptions
The most common reason for decreasing conversion rates is ambiguous products and services which t leads to complications in selecting and purchasing items. That’s why it is important to create content that will clarify information regarding what is being offered to customers from your e-commerce store instead of the rival store.
3. Return Policy
Having a clear return and refund policy easily enhances the trust of the customer. If they are unsatisfactory, it will badly affect the conversion rate. State the refund policy at the beginning and end of checkout to avoid inconvenient situations from arising which can tarnish the brand reputation and will ultimately reduce conversions.
4. Sending Confirmation Emails
A confirmation email will be sent to the customer address to inform about the online purchases which has information about selected products and services. Customers view their emails to ensure the order is confirmed and the content related to their purchases easily offer attention. Including discount coupons, or special offers for next purchase.
5. Optimizing Checkout process
The checkout is the lifeline of e-commerce, where the last step of purchase is finalized. Therefore, modifying it to suit trends is essential for achieving maximum conversions.
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6. Offering Multiple Payment and Shipping Services
When targeting an international audience, the region and payment options vastly vary, so it is important to provide multiple payment and shipping options. The timeline for delivery largely varies between regions.
7. Allows to change order during the checkout process
Customers always have second thoughts about purchases and seek to change their existing orders. Include features to go back to previous checkout steps and modify cart contents to provide customers satisfaction exactly according to their demands.
8. Real-Time Help and Support
E-commerce stores retail a vast inventory of products and services, which can distract the customer from purchasing their desired ones. Moreover, customers always have inquiries related to their purchases before finalizing them. So, providing them real-time help surely lead to increase conversation rate.
9. Increasing Loading Speed
Slow website loading speed is the biggest hurdle as far as the conversion rate is concerned. It drastically reduces the number of total potential leads. Ideal loading speed should not be more than 2 seconds; it is preferable to prioritize the loading of key elements for Magneto Website Development.
However, if you want the best Magento eCommerce Development, then you should look to work with a highly experienced firm like Pixlogix. This Magento development company can provide you customize a solution to get the best conversion for your eCommerce site.