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Feb 22 2018

8 Contact Page Faults that Can Cost You on Lead Conversions

8 Contact Page Faults that Can Cost You on Lead Conversions

When it comes to creating lead conversions, landing pages are possibly one of the foremost pages we think about. But what connects us with the outside world is the contact page. The contact us page is one of the top areas to grow your lead conversions as it will perhaps be one of the most targeted pages on your site to get inquiries from your potential clients.

The following are some of the contact page faults that can cost you conversions and how to better fix them.

1. Not Having a Contact Us Page


The biggest blunder you can make is lack of a contact page on your website or blog site. There are many people out there who don’t have any form of social media or those who are trying to lay a hand on base or ask over stuff concerning your product or service. Your users can’t get in touch with you and they are apt to think you don’t quite care about really doing business with them.

Thus having a contact page is really important. Offering separate phone numbers and email addresses to make sure clients can get in touch with someone on the team is a great help. If that doesn’t works you can also try their social media accounts for a promising faster response.

2. Right Placement of a Contact Us Page


Having the contact page in the navigation menu is really useful. Avoid putting it in the footer menu as this will irritate a user further encouraging him to leave your site. Having to search for the contact details isn’t very intuitive to users. What’s worse is when instead of finding it in the footer user has to locate the contact page via Google query to find the secret page link. This can reduce the interest of your prospects visiting your site for real business.

3. Insufficient or Interfering Contact Forms


Contact forms usually fall under two spectrums, either not having enough fields or so many and of course the dreaded phone number request. You can be losing out on a lead conversion if you don’t give people the opportunity to tell you what they are looking for. Also, not every user has the time or patience to fill out numerous fields just to confirm if they are eligible for discount. Not being able to explain what each form is for or the right way to enter information will also result in losing a conversion. Hence to avoid on losing a conversion create a contact form based on the needs of the potential customers.

Instead of going forward for the usual contact form that requires name, address and message, get into specifics. This will ultimately help you to craft a customized response based on individual needs as opposed to a generic response. The form’s questions are sufficient for users to gauge your wants and needs without being too intrusive.

4. Not Properly Analyzing Submissions


Analyzing helps to bring awareness to any other troubles your site might have depending on the number of submissions you receive and the rate of recurrence. This may not deal with the authentic contact page but failing to examine the type of submissions you generally receive will affect your contact page design, form and detailed information.

Analyzing submissions will give you a clear picture of why people are contacting you which in turn will help to make the required changes to better address those issues. To improve the reaction of the site and give senders the confidence that their inquiry will not only be received by the right person but also be answered appropriately, offer users topic to comment on and thus engage your potential target audiences for better lead conversions.

5. Form Only Options


Offering more than one venue makes you seem more reachable to your users. Here comes the option of using forms. Forms are great but at times they aren’t the most suitable way for a user to get in contact with our business. Generally, if a person is trying to get in touch with you it is possibly for something important so you don’t want to limit them. Not having a contact number on your page will be fine, but there should be more than one way for users to get in touch with you.

6. Why Use of CAPTCHA Should be Avoided


While the foundation of utilizing a CAPTCHA at the ending of your contact submission forms is positive one it isn’t noteworthy where users have to pay out minutes refreshing the code to find a visual they can essentially tell the difference. Most users will probably end up ignoring it and move on. CAPTCHAs have limited usability thus you should scrap them from your forms in the first place. When users contact a site they want to get in and get out within four minutes or less, thus it’s better to avoid using CAPTCHA.

7. Unmonitored Submissions and Follow-ups


Unmonitored submission is a great way to drive away potentially important prospects. It also doesn’t speak very well about your site’s management, tracking and your relationship with the users. Just because there is a form that is filled and submitted doesn’t mean that a reply is assured.

To fix this, link your contact forms to an account that you are sure to check on a regular basis or assign the task to someone responsible. There is no use of having a contact form if you are not going to worry to respond to the people who need to get in touch with you for serious business. To help instill assurance that a user’s message won’t just be dismissed you should try writing positive confirmations.

Follow-ups are also equally important to get further sales conversions as website inquiries through your contact us forms have more potential to convert compared to other sources of lead generations.

8. Problems with Broken Forms


Things on your website can break every now and again; it’s just part of the technology in the backend. However, it doesn’t mean that it should wait being broken.

Forms can be broken in numerous other ways also. May be your forms break if you are using a third-party application. However, your user will see it as an excuse to take off your site.

To fix this problem, depending on your schedule and the arrival of submissions you receive you should always test your contact us form once a month or even the frequency can be every week. One way for your users to know that your form works is by having some form of confirmation message pop up after they have hit the send button.

Moving forward

Even if you have corrected the above slip-ups do not completely rest assured or think that your contact us page is finally just what the doctor ordered. There are other downsides that you are likely to get jammed in when it comes to your potential lead conversions. Other key areas you want to pay consideration to are A/B testing, your use of communication with your call to action buttons and taking extreme care of your form friction.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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