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Best Tips to Choose the Perfect SEO Company


Are you looking for SEO Company for your projects, then you should check out the best tips to choose the perfect SEO Company in India. If you have taken the crucial decision to move your business a notch higher by taking it online, then selecting the right SEO agency which provides the right organic SEO service becomes very important.

However, it becomes a daunting task to find the perfect SEO Company for your business, with so many competitors in the market already. 

The growing number of SEO providers can be quite distracting, especially when you don’t have the basic knowledge to select the right SEO agency for you. The right SEO agency acts as a long-term investment for the future of your business.

An appropriate strategic approach can strongly boost your business’ growth to higher levels. On the contrary, if the process goes wrong, it can break your online presence significantly, and it generally takes quite some time to mend the damages. 

Let’s Explore the Guide on how to Choose the Perfect SEO Company

What is the purpose of an SEO Agency?

In an SEO company in India, you will find a team of highly skilled professionals who are experts in different domains of search engine optimization. They study your business goals, listen to your requirements and devise the best possible SEO strategies that work in your favour.

An SEO consultant at a reputed SEO agency ensures that correct execution steps are followed to lift your business higher in search engine ranking, bring organic traffic to your website, increase leads and sales, and boost revenue.

A strategic approach includes developing proper content, web-designing, on-page SEO, Google SEO, SEO website audit, link building services, link clean-up etc. 

Organic CTR Breakdown by Position

How to pick the right SEO agency in India?

In order to select the best-suited SEO company which will be perfect for your business vision, you must do some strong research to shorten the decision-making process. Shortlist the best options based on certain factors, which we will discuss below.

Post enlisting, find the ones who have good and extensive experience, and the ones who have worked in similar projects like your business. 

Hire SEO Expert

Keep a clear goal before you deal with top SEO companies in India.

Understand what your business demands and to what extent you want to expand it. Which products or services will you be offering on your website, and what shall be your budget.

Keeping all this and more ready before outsourcing an SEO expert really helps. Check all the causes and effects, pros and cons, and the long-term vision prior to investing your time, resources, and energy in an SEO Company.

Check if the search engine optimization companies will provide the following:

  • Improve exposure
  • Attract organic traffic to your website
  • Offers a good marketing strategy
  • Increase user-engagement
  • Increased Ecommerce sales
  • Enhance leads
  • Provides a dedicated customer support system 
Read Also: The Complete WordPress SEO Checklist: Tips to Improve Your Rankings

Compare the best Search engine Optimization agencies in India 

Spare some time for thorough research about the latest SEO trends and best SEO companies. List down all companies which you feel are competitive and check their pros and cons.

It will help you gather a good amount of information about their services. This way, you’ll be able to decide which one will be better for your business goals.

Look at the SEO agency’s past projects and performance

This is the most important aspect when selecting the best SEO agency. It is necessary to determine whether the SEO Company you have decided to go with has any significant experience in your field.

You need to check if they have executed any similar projects in the past. One can do that by checking their portfolios, case studies, or client testimonials.

Check if they delivered on time in the past. You can easily study their strengths and weaknesses with their past performances. Hence, it is highly advised to not skip this part. 

This way, you can easily narrow down your options.

Read Also: How Can Web design and SEO Work Together to Deliver Max ROI?

Communication is the key 

Always go with an SEO agency that communicates effectively. An SEO expert must be attentive and listen to your business goals, objectives, and what you expect out of them as an SEO service provider.

Clear and effective communication helps in fostering long-term trust between you and the company, as it could be possible that you might be working together for years to come.

Good communication always helps in maintaining constructive work relationships, so adhering to this rule is important.

Ask questions

If you have queries, ask. If you have doubts, ask. But, before that, ask for the latest websites and projects the SEO Company has covered so far. 

Ask if the portfolio or case studies provided are the latest and similar to your website project. 

All the questions you ask will uncover the SEO agency’s goal conversion possibilities to the maximum. 


Different SEO companies and experts have a different set of rules when it comes to working. Some may work on an hourly basis; some may bind you as a client for 6 months or likewise. It is always a good idea to keep things very clear at the beginning itself. It will help you set a budget and proceed accordingly.

Ask them about the fees and expected deliverables’ price. List down the best prospects and choose the one which offers the best services at the best competitive price. 

It might appear lucrative, but there are significant risks to going with low-cost SEO agencies. You will end up risking your business website with penalties if they do not follow proper Google SEO guidelines.

Read Also: How to design an SEO friendly website that ranks well In Search Engine

Choose an SEO firm with metrics & tracking solutions 

Go with an SEO Company which provides you with reliable solutions to measure and monitor your business data. The tools may include contact forms, phone calls, site visits, major timing of the visit, click-through-rates etc. 

Another crucial insight factor is Key Performance Indicators, most commonly known as KPIs. KPIs are metrics which are applicable to almost every aspect of a business.

And an SEO Company must be aware of the basic understanding that a new business with a new product will have different goals and requirements as compared to an established company with a set clientele.

Never incorporate Black-Hat SEO

Black-Hat Technique Short-Term Impact Long-Term Impact
Keyword Stuffing Increased keyword density, potential ranking boost Unnatural content, user frustration, potential penalty
Duplicate Content/Spinning Faster content creation, possible ranking boost Plagiarism issues, loss of trust, potential penalty
Hidden Text/Links Manipulate search engine crawling, backlinks from irrelevant sites User deception, negative user experience, potential penalty
Doorway Pages Direct users to specific landing pages, increase conversion rates Low-quality content, poor user experience, potential penalty
Cloaking Show different content to users and search engines Deceitful practices, loss of trust, potential penalty
Sneaky Redirects Misdirect users to different pages Frustrating user experience, loss of trust, potential penalty
Link Schemes/Buying Links Increase backlinks from irrelevant or low-quality websites Unnatural link profile, negative SEO impact, potential penalty
Negative SEO Damage competitor’s rankings Ethical concerns, potential penalty for both parties
Malicious Behavior Spread malware, phishing scams Site blacklisting, loss of reputation, legal problems

Black-hat SEO is a collective term for wrong SEO practices. Google is not very fond of websites which use black-hat SEO tactics or try to go the “hack” way. Such sites have to face penalties from Google, and the damage can take years to reverse.

In worse cases, they are even barred forever. If you were thinking of using black-hat strategies, it is strongly advised not to go any further. Choose a reputed SEO agency which implements healthy, reliable, and secure SEO strategies.

Next, don’t select a company that wants to retain copyrights to the metadata they work on for you. If you let them retain the rights, it could be possible they legally bar you from using it at all. In the worse case, Google bans such websites, and your business will lose its presence online.

To save your business site on the world’s biggest search engines, always go with reputed white-hat SEO companies, which imply proper SEO practices and ethical strategies. It is generally observed that low-cost SEO companies in India are most often the ones which use black-hat strategies. So, it’s better to avoid them.

Read Also: Role of UI/UX Design Services in SEO Equation

Don’t limit your search to local companies

Confining your search and heavily relying on local companies will strip you of the flexibilities and advanced SEO trends a non-local company might have to offer. If a company is located near you but has nothing to offer in the name of the latest technologies, then it’s of no use.

An inexperienced SEO Company can prevent your website from ranking at the top of search engine results. No exposure means no website visits, no sales, and no growth.

Take SEO beyond the conventional realm

As soon as the target is achieved and your website starts receiving organic traffic, bring in conversion optimization, which constantly enhances your website itself. Conversion optimization will help you generate the best possible leads thereof.

It’s a crucial factor in advanced SEO strategies implemented by the best SEO companies in India. It also helps you in monitoring the sales record as per the site’s traffic.


It will be tough to choose an SEO Company as per your business requirements. And especially the one you can trust. But, with the right approach, everything gets absolutely easy. Your business’ valuable web presence should be taken care of by experts who are skilled and flexible in applying new trends.

However, it’s very important that one must have a basic knowledge of SEO strategies to choose the most suitable SEO firm out of the crowd. List down the essentials and research the suitable SEO agencies wisely. Ask the company about every minute detail you think will be necessary for your project.

Take their suggestions, but never compromise on critical aspects. Tactics that seem manipulative or unethical should be immediately noticed and acted upon. Always remember that genuine SEO companies will never feel uneasy in answering your queries clearly. 

With the right SEO practices, any business can fly high, improve user experience, and enhance sales & profit. Select wisely! Pixlogix Infotech Pvt. Ltd. is an award-winning web agency in India offer quality SEO services to their clients. If you have any questions regarding SEO Services or thinking about to select good SEO agency in India then contact us once, we are happy to help you. Keep reading, keep learning. 


Ashish Tiwari

Ashish is an SEO manager at Pixlogix Infotech Pvt. Ltd. With his dedication and learning mindset, he achieved many milestones in the short term. He has a good understanding of business, marketing, and promotion strategies. With 8+ years of experience, he can effectively handle online marketing campaigns for various industries.

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