How to design an seo friendly website that ranks well In Search Engine
Do you know the importance of SEO friendly website design? How SEO friendly website design can help to improve ranking in Google and other search engine?
Get ready to improve your website design and make it SEO friendly, which helps to improve your keywords ranking in search engine.
How about knowing that 30% of search traffic is organic? With so many people clicking on the organic search listing, it has become crucial to use search engine optimization to boost the ranking of your website.
The benefits of an SEO friendly website are enormous. You don’t just get better in the search results, but you will also drive more traffic to your website.
Google receives more than 96,000 searches per second during a day and these people, who are searching for something, could be your customer!
But the harsh reality is that you can’t reach each of them without having a well-optimized website that is SEO friendly.
There are hundreds of articles and posts you will find to make your website SEO friendly, but it is really hard to find how to design an SEO friendly website. There are hundreds of factors you will have to consider to optimize your website for Google. Are you aware of all of them?
No one can consider an SEO friendly website with all those factors and design a website keeping those multiple parameters in mind.
So, how to make your website rank higher on Google? The task of optimizing for better SEO is not a kid’s toy.
That’s why we pulled information from various sources and opinions of our experts to help you know how to design an SEO friendly website that ranks higher in Google and other popular search engines.
Explore how to design a website that is SEO friendly in this blog post.
What is SEO friendly Web Design?
SEO friendly website design is all about following the industry-best optimization practices to design a website that is fully accessible and easy to index by search engines.
Making a website SEO friendly means that Google and other search engines can crawl pages of a website, interpret the content more efficiently, and index it in their databases.
One of the benefits of an SEO-friendly website is that it improves the chances of getting all the pages indexed and ranked on the first of the search results.
Why is SEO friendly Web Design Important?
Why you really need a seo friendly website? It is quite simple! With the help of an SEO friendly website, you can get more traffic than other websites that ignore the search engines. So, let’s get to know about the benefits of an seo friendly website.
Benefits of an SEO friendly website are as follows:
- Improve brand awareness
- More return on investment
- Beat your competitors
- Consistent results
- User-friendly website
- And more…
Now that you know what and why to design an SEO friendly website that ranks, it’s time to dive into how to make your website rank higher on Google.
Here’re some of the best practices you must follow while designing a website to make it SEO-friendly. How To Make More SEO friendly website by doing less? Let’s get to know about the best practice to design seo friendly website.
Best Practices to Design an SEO Friendly Website That Ranks
What can you do about seo friendly website Right Now? So, Work on title-tag, meta-description, and ALT-text. When it comes to how to design an SEO-friendly website? the first thing you have to work upon is title-tag, meta-description, and ALT-attribute.
A title tag describes your domain. Instead of keeping it lengthy, make sure it is short, catchy, and authentic enough to grab the attention of the potential users.
For the meta-description, you should always keep the length between 150-160 characters at max. Don’t try to make it unnecessarily lengthy and make it difficult for the audience to identify or recognize your brand.
Do you know search engines can’t read images? Instead, they understand ALT text. While thinking about how to make your website rank higher on google, make sure you consider optimizing images by using ALT text to help search engines understand the meaning of an image.
Try to use SEO friendly keywords that you wish to target while defining ALT text for an image. Also, try to arrange keywords in the text surrounding the image and make it bold. This will help crawlers to know which of the image text is important for the readers.
Don’t forget to use an SEO-friendly browser to design an SEO friendly website. If you want to rank your website on Google’s first page, one thing you need to do is make sure that your content is easy to index and crawl by Google.
And to do so you will require an SEO friendly browser. When it comes to seeing how to design an SEO friendly website, you must check how each of your web pages looks to search engines.
With the help of an SEO friendly browser, you can check what all information is visible to the search engine crawlers and how. There are plenty of such browsers available in the market. Pick the best one for your website. However, you might see your website a lot differently on such browsers, so don’t feel scared!
Simple website architectures is a must to design an SEO friendly website that ranks higher in search engines. You might feel the term is a little technical, but it has nothing to do with technical stuff.
Here we are talking about how you arrange different pages within your website. It is more about discussing how you can link every page of your website in a way to rank your website on Google’s search result page.
When it comes to the search engine friendly website structure, you have to think about simplifying the page structure, which is easy for search engines to understand and index.
If you have used a complex page linking structure, the search engines will be facing a tough time finding and indexing the pages of your website.
How about using the Canonical Tag to rank your website on Google’s first page? Canonical tags are having an impact on SEO in two ways.
First, they directly influence how search results are displayed. And secondly, they affect the ranking of your website in multiple ways like based on your structure, user experience, and PageRank flow.
The ultimate goal of the canonical tag is to help you get rid of the duplicate content issue on your website. If you’ve 3 pages using the same content, you can easily choose just one of them to get displayed on the search engine result page.
This way you can decide what page you want to show in the search engine results.
However, you cannot get the benefit of canonical tags if you don’t use them correctly. So, make sure you use them correctly.
Focus more on URL structure to design an SEO friendly website that ranks higher in the search engines. Not all websites use the same URL structure.
The URL structure of your website relies on the needs of your site. Based on the purpose of your website, the URL structures may vary.
However, one thing you must know is that your website URL structure is a link between your content and a user.
It has a direct impact on two things: user experience and PageRank. By using the logical URL, you can easily improve the user experience. And with the help of appropriate internal linking of pages, you can tell Google what the different pages of your website are and how they are related. This will improve PageRank.
To rank your website on Google’s first page, you must focus on the URL structure of your website. Try to follow a good URL structure, use the HTTPS protocol, hide the www prefix, keep it short and simple, and use SEO friendly keywords within the website URL.
Mobile-First Design is vital. Do you know that Google prominently uses the mobile version of the content when it comes to indexing and page ranking? Based on the research, 51% of smartphone users prefer to use the company’s mobile app to browse or shop. In such a scenario, thinking about mobile-first design is crucial for every business when they think about how to design an SEO friendly website.
To design an SEO friendly website that ranks, optimizing for mobile is important more than ever. The ultimate goal of mobile first design is to make your site responsive and designed to fit the mobile devices used by the target audience.
In the mobile first design, you’ve to cover all the necessary details of your website without interrupting the user experience.
Hence, make sure you offer the best functionality and aesthetics while being minimalist. Also, ensure that you keep only essentials and keep enough space to move around for the audience.
You can also avoid large and complex graphics, which are not so good fit to display on the small screen.
Apart from this, you need to work on the fonts as your mobile users are not used to seeing or reading various fancy fonts. So try to keep fonts that are easy to read.
Get better seo friendly website results by following simple steps so don’t forget to use keywords inheadlines, anchor text, and subheadings to design an SEO friendly website that ranks.
Not all places in your website can help you get great exposure and utilize the power of SEO with the help of keywords.
The keywords can help you rank your website on Google, but not always if you have not used them at the right place.
The best places to use keywords are headlines, subheadings, or anchor text. It is a great idea to put important keywords in the name of your website’s sections.
Search engines look for uniqueness on your website and when you have something interesting in the heading or subheading of your web pages, the search engine will definitely assign more weight to it and may help you rank higher.
Consider only a single keyword while optimizing your website. We know how exciting it is to explore how to design a website that is SEO friendly and you try to accommodate all the great keywords in your website to rank higher. But hold on. Do you know using too many keywords on a single page can damage your search engine rankings?
Well, it does. When you optimize your website to rank higher, you should plan to use one keyword phrase on a page rather than several ones at a time.
By using a single keyword, you can utilize the true potential of SEO. Along with it, try to optimize title, Meta tags, and other content using that single keyword only.
Optimize contents to leverage the benefits of an SEO friendly website. The field of SEO changed drastically. But throughout the years, one thing that has remained constant, and is CONTENT. Content and SEO go hand-in-hand and it is the most important aspect everyone should consider when it comes to optimizing and ranking your website on Google or other popular search engines.
Make sure you focus on keywords, use headings properly, optimize the length of your posts, perform link optimization, and use keywords naturally in your website.
You should also try to ensure that the content of your website is unique and valuable. Your content should appeal to the target audience and thus, you must create content considering the needs of your customers.
Moreover, the contents of your website should be easy to read and are not duplicate. Apart from all this, you must have the right content strategy in place.
After everything done in the design part, don’t forget to review and optimize other important factors like link building, social media presence and of course keep your eyes on competitors.
Don’t overlook link building. Link building is essential when you think about how to make your website rank higher on Google.
You must focus on building a healthy backlink profile for your website. Inbound links coming to your site are an important factor for ranking your website high in search engines.
Make sure you have a list of trusted websites from where you can get backlinks. However, not all backlinks are useful and legitimate.
The backlinks coming from the trusted resources are useful and can have a good impact on your website ranking. It will boost the trust of search engines for your website.
One thing you must avoid is investing in sponsored links since they really don’t add any value to your SEO campaign.
It is always better to expect backlinks from the respected blog and media from your niche. Such backlinks will generate real traffic, followers, and engagement for your website.
Another great way to earn links is you can help others by sharing your knowledge, valuable insights, and free tools.
In return, they will mention you on their website, which is again a great source of backlink for you.
Work on the social media presence to rank your website on google or other search engines.
Social media doesn’t have a direct impact on SEO, but links you share across social media platforms could be a great source to increase your brand exposure.
Social media could help you in different ways like help you contribute content, longer life of your posts, enhance online visibility and organic traffic, boost brand exposure, and improve local search optimization.
As a part of improving your social media presence, try to consider posting useful materials.
Posting such meaningful information could help you gain attention from the target audience and may help you increase your content reach.
Better information helps social media profiles to rank higher in the search results, which in the end help increase your visibility.
Also, links from social media can help search engines to index your posts, which leads to more traffic and improved ranking of your website.
Last but not the least, try to keep an eye on what your competitors are doing for SEO. It is always a thumb rule to closely observe what your competitors are doing as a part of their SEO strategy.
Try to find out what kind of keywords they are using, how well the keywords rank in the search engines, and how it is relevant to your business niche.
Also, try to see how their website is appearing and what kind of content they are publishing. You can get an idea about their SEO strategy and can change yours if needed.
However, it is important that you don’t just follow it blindly. Make sure you check how well it fits in your marketing plan and tweak it a little if required.
While following these amazing best practices to rank your website on Google or other search engines, make sure you don’t commit any of the following mistakes:
- Avoid implementing headers tags wrongly. More than 50% of websites are suffering from this and we don’t want you to join that bad gang. So, remember keywords and use appropriate tags for your website. Don’t go for a non-responsive website. It will help you reduce the overall bounce rate of your website.
- We all love media and animation, but don’t go mad at it when it comes to your website. Always optimize media content before using it on your website since it has a huge impact on your website’s page load time.
- The content of your website should not be too short or thin. Search engines are hungry for quality content. Keeping too short or thin content will keep you out of the race to rank higher.
- We and in fact everyone hates infinite scrolling! The feature is great to load more content, but when it comes to designing an SEO friendly website that ranks, it will hurt you.
Lastly, give your best shot in whatever you do to design an SEO-friendly website that ranks!
Can you sense something from such a long discussion on how to design an SEO-friendly website?
The entire discussion and points we discussed are somehow related to becoming the best you can possibly be – whether about optimizing content, improving the page loads, or boosting traffic.
Pixlogix is one such passionate web design agency that is helping clients understand the true potential of SEO friendly websites.
Our experts have already tried all these tips to optimize websites for SEO and client’s observed great results from it! Try us out! We’re worth discussing your web design requirements!