Magento vs WordPress: Choosing the Right eCommerce Platform for Your Business
Many of today’s online businesses have an efficient website to rely on for their business offerings. However, the market has drastically altered over the last few years, and today, online platforms are more than just websites where you can buy things.
These online or eCommerce platforms have evolved to become a version of ‘jacks of all trades’ in the sense that they not only facilitate your online business but look at all the crucial aspects of it.
A modern-day eCommerce platform offers you the power to attract more and more customers, provide a practical and aesthetic web store with several payment options, and a post-purchase experience that will indeed sit right with the customers online.
Choosing the right and precise eCommerce platform for your business is essential to your growth. With the help of the right web platform, you can exponentially grow on all fronts without changing a lot about your business offerings.
The two frontrunners in the market which offer you the best of these services today are WordPress and Magento. So, how do you choose or pick the right platform for your business? With the help of this informative blog, you will be able to select the precise web platform that is best suited for you today.
Know Your Platform – Magento vs WordPress
Both Magento and WordPress are open-source platforms that can boost your business today but do not let their outlook be the only thing that influences you. When you start digging deeper, you will realize that Magento and WordPress are built-up for different businesses.
Magento is a platform that is best suited for extensive businesses with complex structures. So, as Magento is explicitly built-up for modern-day online companies, it only makes sense that the platform is very well suited for all kinds of online businesses regardless of the product category.
On the other hand, WordPress’s foundation is that of a CMS (Content Management System). You will require the additional Woocommerce plugin to run WordPress as an efficient eCommerce platform.
The Magento-vs-WordPress debate gets significantly resolved for users when they sit back and think about how they want their platform to operate. While you can blog and add content on both these platforms, it is a lot more complicated on Magento.
Magento was built-up as a standard high-end business eCommerce platform, which was not excessively concerned with blogs and attracting consumers. Since then, there have been various plugins that can help you with this. While these make the procedure quite complicated, a knowledgeable person will find it quite handy to maneuver their way through both the sites.
WordPress is a site that was first exclusively used for blogging and later branched out into the world of eCommerce. This scenario is why WordPress makes your blogging procedure much more straightforward.
Even novice users will find it very simple to add blogs and other content to their site without facing much trouble. This scenario works to the advantage of many modern-day businesses that don’t have physical products to sell. These businesses rely heavily on content and blogs to reel in consumers.
In today’s world, having an ‘SEO Optimized’ website means a lot to people, which can primarily drive your business. Suppose you are not familiar with it already. In that case, you will want to look into SEO optimizing your website to get more customers and grow your business without investing a lot per se.
Both Magento and WordPress provide you with distinct features regarding SEO that can help you in various ways. WordPress also has a world of additional paid plugins that can help out newer users who do not want to bother themselves with SEO optimization.
On the other hand, Magento offers its users a more in-depth and slightly more complex SEO outlook. Seasoned SEO experts can make the most out of this and optimize their site even further to reel in more crowds in the future.
If you are a new user who desires to try their hand out at either of the sites before committing, the good news is that Magento and WordPress’s software is free to use. Depending on what you want your online business to be, you can choose from the list a variety of costs.
The Magento essential premium upgrades and the domain prices are similar to WordPress. If you go one step further on deciding to hire a professional developer, your cost could skyrocket in Magento compared to WordPress. In addition to this, WordPress also has a broader range of basic plugin options that many purchases to get the right help building their online website.
Both Magento and WordPress offer higher-level security for your content, ensuring that no one can steal it under ordinary circumstances. It is also improbable that you will lose your data on either of the websites due to their user-friendly and sturdy build.
Magento does additionally offer a cloud service that lets the Magento servers take care of hosting without you having to harbor any of the data. This scenario does add a layer of security that you may or may not need.
That said, most online business users do not need that level of added security as there is next to no chance of your data getting corrupted. Both these platforms provide you with excellent protection for your business, and you need not worry about anything happening to your data.
The one concern for both the precise platforms is the third party plugins that you use. These plugins should preferably be from trusted websites, as you may otherwise allow a third party to infiltrate into your data.
Magento vs WordPress – Key Takeaways
Overall, if you are a small or average-sized business looking to grow and run an eCommerce store, WordPress is the best solution for you. WordPress will allow you great options on the front of generating as well as running the business online. A Magento development company is ideally opted for by brands with a good following and need a more comprehensive and advanced eCommerce business setup. If the product sold is physical, Magento might be more suitable for you with its features and functionalities.
Similarly, WordPress could be better if you are in the business of an online service or any other non-physical product that requires constant advertising. It is even worth noting that you can utilize both of these platforms to get the most out of your business offerings, but you should consult a well-versed web development company for such a solution as it can be quite tricky.