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eCommerce Experience from Heaven to Hell – Things that Kill User Experience of Shoppers


Believe it or not, we all have been optimistically browsing online to buy something much needed in this pandemic situation. After jumping from one online store to another, we scroll dozens of eCommerce sites and finally you manage to find the worthy item to purchase. And when you try to proceed for the checkout, you got an alert asking for registration!

That is called a bad user experience. You are frustrated and finally, move away from the online store.

On the other hand, Google’s obsession with user experience is globally known! And if your online store fails to match the criteria of Google, you might see a negative impact on the ranking of your website. This will result in a reduction in the overall conversion rate of your eCommerce store. Still, if you are not thinking about user experience, your Magento eCommerce development services investment will go in vain.

When it comes to an eCommerce website, user experience is not just about a good design, but it is more about how well it functions. A bad user experience causes online shoppers to switch to another website. But the question is how you come to know that your online store is not doing well in terms of user experience? Here are a few of the most ignored signs of bad user experience that kills the user experience of shoppers in most of the eCommerce sites.

Fail to display product listings in a new tab

 Most of the online visitors often follow the practice of opening multiple tabs to compare different products and revisit them again later at the time of making any decision. It is obvious that shoppers won’t like to click-through multiple products one after another while shopping. If your online store is not allowing shoppers to open product listing in a new tab, you are losing their interest in you! Make sure you don’t repeat the mistake made by others. You can get expert assistance from a professional Magento agency or can hire a Magento developer to get it done for you!

Your online eCommerce store is taking ages to load

Of course, online consumers spend a long time finding the right product for their choice. But it doesn’t mean they are ready to spend more time waiting for your storefront to load! No matter how hard you have invested in Magento eCommerce development services, the slowness of your online store will kill their interest in you and result in a bad user experience in the end.

Don’t get trapped in the slow-motion and ask experts, like professional Magento eCommerce development services, to help you identify the technical loopholes and take necessary corrective measures to overcome the same.

Making account creation a MANDATORY step for shopping

When you sell online, you should first think about the convenience of the buyers. Just imagine, you are visiting a local store, selected a few items of your choice, and at the counter the cashier force you to register with them in order to purchase the goods or else you will have to leave everything you have chosen in the store and show you the way to exit. It is hard to believe right? The same goes for online stores as well.

Confusing or problematic checkout

You might be thinking that once an online consumer reaches the checkout part, you have won the battle. But unless and until any buyer completes the checkout, it is never a win situation in the eCommerce business. The lengthy and tedious checkout process often frustrates online buyers. It won’t help them complete their order, instead, it discourages them.

To overcome the same, it is essential to follow a few best practices like giving users the option to continue shopping from the checkout page, enable visual checkout, and so on. You can hire a Magento developer to guide you in incorporating necessary UI/UX elements to improve the checkout process of your online store.

Lack of post-sales support!

One of the core tasks of customer service is to boost user experience. And that is what the expectation set by the consumers when they visit your online store. If you think you have invested heavily in Magento eCommerce development services, your website looks great, and you are all set to roar the market, then you are wrong. You have to work out the post-sales support and make it work for the consumers. Many eCommerce sites often ignore this important aspect. No matter how beautiful your website is, if you fail to provide better customer service, all your investments will go in vain.

Develop eCommerce Website

What you should be understood from the above discussion is that simply investing in Magento eCommerce development services is not enough, you need to care about the user experience as well. If you fail to provide a top-notch user experience to your audience, you will never get close to meet their expectations. And remember, the eCommerce industry growing exponentially, and you have a lot of competitors to look out for. So, ensure you don’t make any of these UX sins for your eCommerce business. Want to know how you can hire Magento developer to take care of all your UI/UX worries? Get in touch with us now!


Ashish Tiwari

Ashish is an SEO manager at Pixlogix Infotech Pvt. Ltd. With his dedication and learning mindset, he achieved many milestones in the short term. He has a good understanding of business, marketing, and promotion strategies. With 8+ years of experience, he can effectively handle online marketing campaigns for various industries.

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