Rate My Station
Industry: Media & Communications Service: Web Design & DevelopmentRateMyStation is a USA-based website that brings together ratings and reviews of newsrooms and stations. It allows newsroom employees to share their workplace experiences while giving news directors the option to submit their station for inclusion on the website.
The project focused on developing a custom Laravel-based website to manage station information, employee reviews, and ratings, while also improving its organic search visibility through SEO. The goal was to make it easier for visitors to find relevant station information, share their experiences, and take part in growing the platform.
Core Features
Project Brief
The website was developed with a custom HTML interface and Laravel to support its station, rating, and review functionality. Information is organized around individual stations and newsrooms, allowing visitors to find workplace information and employee feedback in one place.
SEO activities were carried out alongside development to improve the visibility of relevant station, newsroom, and review pages in search results. This included on-page optimization, internal linking, content improvements, and technical SEO work to support the growing number of pages on the website.
The main user actions were also given clear visibility throughout the website, including rating a station, submitting an employee review, and submitting a station for news directors. These CTAs support the website's key goals of increasing review contributions and expanding its station listings.
- Custom HTML interface tailored to the website's functionality
- Laravel development for station, rating, and review management
- Station profiles with newsroom information, ratings, and employee reviews
- Employee review submission for sharing newsroom experiences
- Anonymous review functionality for employee participation
- Station submission functionality for news directors
- Rating and review information organized for easier comparison
- SEO optimization of station, newsroom, and review pages
- On-page optimization of titles, descriptions, headings, and content
- Internal linking between relevant stations, reviews, and website content
- Technical SEO improvements supporting crawling and indexation
- Strategic CTAs for reviews, ratings, and station submissions
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Laravel Development
Key Benefits
- Detailed station profiles bringing ratings, reviews, and newsroom information together.
- Easier employee participation through a straightforward review submission process.
- Expanded station listings by allowing news directors to submit their stations.
- Improved organic visibility for relevant station, newsroom, and review pages.
- Better content discovery through relevant internal links across the website.
- Focused user actions guiding visitors toward reviews, ratings, and station submissions.
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