Pureinfluencer
Industry: Media & Communications Service: Web Design & DevelopmentPureinfluencer is a media and communications company based in the USA. The website needed to bring its company products, editorial content, and visitor communication features together in one place, while giving the team a practical WordPress setup for managing the site.
The project focused on translating a custom visual concept into WordPress and building the content sections around the way visitors interact with the website. Along with presenting company products, the site was designed to turn blog visitors into engaged users through article interactions, enquiries, chat, and newsletter subscriptions.
Core Features
Project Brief
The website was first developed around a custom design and then converted from HTML into WordPress. Instead of treating the blog as a basic content archive, the development included individual article pages with view, like, and share functionality, giving readers more ways to interact with published content.
Company products were given dedicated presentation areas, while HubSpot forms and a third-party chat feature created direct communication points for visitors interested in the company or its offerings. Newsletter sign-ups provided another route for retaining visitors who were not ready to make an enquiry.
ACF was implemented for managing custom website content, making it easier for the team to update structured sections without relying on development changes. The overall page structure also leaves room for adding new products, content, and functionality as the website expands.
- Custom UI design developed specifically for Pureinfluencer
- HTML-to-WordPress conversion with editable content sections
- ACF-based custom fields for structured content management
- Company product sections for presenting individual offerings
- Animated sliders and carousels for featured content and products
- CSS animations across selected website sections
- HubSpot forms for capturing visitor enquiries
- Third-party chat functionality for direct visitor communication
- Blog listing with dedicated article detail pages
- Blog view, like, and social sharing functionality
- Newsletter sign-up for ongoing audience communication
- Strategic CTAs connecting product interest and content engagement with enquiries and subscriptions
- WordPress structure prepared for adding further products and website features
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Wordpress Development
Key Benefits
- Product-focused website structure gives company offerings dedicated space.
- More interactive blog experience lets readers view, like, and share articles.
- Multiple enquiry touchpoints combine HubSpot forms and live chat.
- Content-led lead opportunities use CTAs to encourage enquiries or subscriptions.
- Simpler WordPress updates manage structured content through custom fields.
- Room for website expansion supports products, articles, and functionality.
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