Autohub
Industry: Acquisitions Service: Web Design & DevelopmentAutoHub works with dealerships around vehicle acquisition, with products covering areas such as in-store appraisal and online vehicle offers. The website needed to explain these offerings clearly while giving dealership visitors a direct way to understand the products and take the next step.
The project involved creating a custom-designed WordPress website from an HTML design, with dedicated product pages, company content, blogs, careers, and enquiry functionality. The structure was planned around AutoHub's key commercial goal of turning product interest into demo requests and direct enquiries.
Core Features
Project Brief
The website was converted from the approved HTML design into WordPress, with ACF used to manage structured content across the site. Rather than putting all of AutoHub's offerings into a single overview, individual product pages were developed to give each solution its own space for explaining its purpose, features, and value to dealership teams.
The website also includes a blog structure with separate listing and detail pages, allowing AutoHub to publish industry and product-related content. Calendly was integrated to support scheduled conversations, while HubSpot forms provide a dedicated route for enquiries. A careers integration and newsletter functionality were added for recruitment and ongoing communication.
The primary CTA was aligned with the website's commercial journey, encouraging visitors who are evaluating AutoHub's acquisition products to book a demo or submit an enquiry after understanding the relevant offering.
- Custom website design developed for AutoHub's acquisition-focused offering
- HTML-to-WordPress conversion
- High-performance WordPress implementation
- ACF-powered content management for structured website sections
- Dedicated product pages for AutoHub's acquisition offerings
- Calendly integration for scheduled meetings and demonstrations
- HubSpot form integration for website enquiries
- Blog listing and individual blog detail pages
- Career section integration for recruitment-related content
- Newsletter subscription functionality
- CSS animations supporting selected visual sections
- Strategic Book a Demo and enquiry CTAs placed around product information
- WordPress architecture prepared for additional products and content
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Wordpress Development
Key Benefits
- Clearer product evaluation by giving each acquisition offering its own dedicated information space.
- Shorter route to sales conversations through Calendly-based demo scheduling.
- Better enquiry handling with HubSpot capturing visitors who are ready to connect.
- Stronger use of industry content through dedicated blog listing and article pages.
- Separate recruitment communication with a dedicated career section rather than mixing hiring information with product messaging.
- Easier website expansion through ACF and structured WordPress content management.
What’s Next?
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