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Feb 2 2018

7 Proficient Social Media Marketing Trends of 2018

7 Proficient Social Media Marketing Trends of 2018

Do you get the excellent crowd on your website, but the audience is not yet ready to subscribe or make purchases? What could be the possible reason behind this significant failure?

Well, it could be the lack of interest of customers that your website is able to generate. Social media is one of the best ways which marketing experts believe that should be used in bringing out the most from the businesses.

The Social media marketing would go a long way in leading businesses towards the niche of success. However, different marketing trends are applied by diverse categories of brands to connect with their audiences. One can choose to create stories that are related and genuine by using the social media platforms. They make customers feel personal by connecting with them via online chat and other options. Many social media marketing trends can help attain maximum customer base for businesses.

Let’s have a glimpse of it.

1. More User-Focused Content

Many companies hire freelance writers to create user-focused content for their social media accounts. They would then endorse new content across platforms. By making content more influential and custom-made for users helps businesses to make more profits.

It’s vital that brands post content that is not only relevant to their target audience but created exclusively for the platform it’s being posted on to attract young consumers.

If businesses try to compile the information as per customers’ choice and interest, it would work great to gain their attention. The type of content that can be used on Facebook would be altogether different from the content for Instagram, making it imperative for companies to hire experts in the content-creation space to manage their accounts.

2. Video Content Integration VIDEO CONTENT INTEGRATION 

Content strategists nowadays focus more on video content rather than pictures for brand promotion. Social media marketing is a link to establish commitment between users and the brands and video content helps to achieve this endeavor.

The video should be created in a manner which enlightens your product’s use and through which consumers can relate to. It is rightly felt that engaging target audience is much easier through video.

3. Strong Use of Visuals

One of the top social media marketing trends in 2018 which businesses can magnificently use to broadcast their brands would be the use of Visuals. Visuals have the knack to target the audience within a glimpse. The visuals should be more engaging to leave immense effects on the audience. Facebook, Instagram, Snapchat, Twitter and almost every other social media platform has adopted the tactic to use influential visuals to promote their brand. The visuals can be in terms of short videos, influential graphics and vibrant animations.

4. Live Video Feature Integration

Social media has come up with so many exhilarating features that users love and admire a lot and going live is one such way. Many brands and companies are using live content to get their supporters thrilled and occupied. Live streaming provides immediate result in a real-time environment and would be profitable in terms of business aspects. Product marketers use Facebook Live to do product demonstrations and illustrate videos of people actually using their product.

5. Messaging Platforms Would Gain Popularity

The instant messaging platforms are gaining popularity and serving customers as the ideal messengers. Companies today hire strategists and marketers to converse with individual users and potential customers. Platforms such as Facebook messenger, Instagram posts, and tweets on twitter are some of the ways to get the attention of your clients. This is a great way to make followers feel essential and get excited about your brand. Getting followers to engage with your content actively is the best way to convert users into paying customers which also increases brand loyalty.

How Can Web Design Impact Customer Experience?

6. AR & VR Experiences


The use of Augmented Reality (AR) & Virtual Reality (VR) will change the way digital marketing gets implemented in the coming years. With the progression in technology, developers got the chance to create their own AR & VR experiences in the social media products. To make it effectively implemented in social media channels, they try to incorporate such features and make the users experience something as it is ‘live’. This system has changed the whole game and expected to do more in it.

7. Instagram Stories Will Rule the Web

Instagram has become one of the most demanded social media channels among users due to its amazing features and user engagement functionality. Facebook and Instagram Stories have become very admired by individual users and brands alike. Instagram is an ideal business promotion tool to achieve great results for your business.

Moving Forward

Content marketing strategists have realized the importance to produce quality content not only for posting directly to their accounts but to their story as well. Many followers who follow a lot of accounts find it more interesting to view stories than to view new posts in their feeds. Thus the companies can use this to their advantage by posting new stories and promoting the same on different social media platforms to encourage users to view it and respond to better engagement.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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