Poor sales? May be you should consider website redesign in 2020
Are you worried about your outdated website? Maybe you should look for website redesign services in 2020 to fix the issue of lower sales or less traffic. A website redesign can solve a lot of problems by delivering great user experience. It takes less than a few seconds for the visitors to form an opinion about your site.
A redesigned website can provide a new look for your business, but an archaic one can be an immediate exit to potential customers. By revamping or updating your site, you not only increase a revitalized Internet presence but also build trust with potential clients. Our website redesign process will bring your site up to speed and make the transition from old to new as flawless as possible. Website redesign services are now considered as the most vital aspect of any business. Hence it is uplifted as the impactful aspect of website business.
There are hundreds of reasons to redesign your website, and all of them are bring a positive impact on your website. When considering working with a website redesign company in India, ask yourself: What isn’t your website performing for you currently that you need it to do? Is your site lacking user experience big time? Is the look and feel musty? Does it spread awareness of your new services or products? Do you desire your site to deliver more footfall online or to your storefront?
Good website design can have a positive impact on your conversion rate and it can either make or break your brand.
Here are some of the important tips for a website redesign:
1. Redefine your goals
Before you start searching for the best website redesign company, you should figure out the objectives behind it. Think of the business goals you wish to achieve with website redesign services. Do you want to increase the SEO performance? Do you wish to gain a new audience for your brand? Select the best colors, animations, and typography to improve the aesthetic look and feel of your website.
2. Reduce the page loading time
A 2-3 seconds delay in page loading time can make you lose your audience. In today’s fast-paced world, the audience wants a website to load in a fraction of seconds. Incorporate new redesign elements to optimize the page loading speed. Look for an experienced website design company in India to help you decrease the load time to improve revenue.
3. Minimalistic design
Nobody wants a cluttered website design with excessive pages and a lot of images. Minimalistic design is the latest trend that avoids making the users confused. Pay attention to small details such as color palettes, fonts, background colors, text, and images to create a professional look for your website. Use white space to make the website design simple and the text readable.
4. Make the website responsive
If you haven’t made your website mobile-friendly yet, you could be losing a lot of business. A lot of users prefer browsing sites from mobile devices and tablets. Having a responsive website is imperative in today’s competitive world. A mobile-optimized site enhances the user experience and makes your site rank higher too.
5. Place clear CTAs
If the calls to action (CTAs) are buried deep into the web pages, the visitors may not be able to find them. Make sure that the CTAs are clear, bold, and powerful so that the visitors can take necessary actions. An effective CTA button can help you drive conversions.
6. Build a blog if you haven’t
Creating a blog and posting informative content can help you engage the users and make your site rank higher in Google and other search engines. A blog is one of the easiest and cost-effective ways to attract the target audience and increase sales online.
7. Optimize your website for SEO
Include relevant keywords, create custom meta descriptions, alt texts for your images, and write unique content to improve the SEO rankings. When it comes to website redesign, think of what you can do to optimize your website for SEO. Optimize the content for the readers as well as browsers and this will help you grow your online presence.
8. Voice search
Many website experts agree that voice search can help to improve user experience. The use of voice technology is increasing nowadays and adding voice search options to your website can make it easier for the users to search for products on your eCommerce store. Talk to a few website design agencies and find out whether they can help you incorporate voice search on your website.
In the end…
It is important to hire the best agency for website redesign services. Look for website designers who know all the principles of web design and can help you meet your business objectives. Everyone’s website can be revamped for improvements. Create a list of changes to be made while redesigning your website. Remember that your website is an extension of your brand and you should do enough homework before you get started with a website revamp.
Once your redesigned website goes live, you should test the website from time to time. Make changes to your site if required to pull the attention of new users and attract the existing ones for repeated sales. Hire an experienced website designer to help you achieve the maximum ROI.