Canoe the Caney

Project Brief

Websites for adventure and activities cannot be a one-trick pony.

The visitor is dreaming about the actual activity and their trip when they make their booking.
That's when the website has to build excitement, and also develop trust, all while creating ease of planning.

Canoe the Caney, their goals was a more active travel and adventure website design, capturing the brand's energy and simplifying the path for customers. The visual theme was to convey high energy and a welcoming, approachable nature that helped guests easily conceptualize the trip while compelling them to Act.

The combination of the design, along with custom Shopify development, introduced an increased ease-of-use with custom settings to better serve both the customer and in-house. All the interactions concerning reservations became streamlined making the path to their reservation simpler and easier for the business.