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African Safari GroupTours & Travels

African Safari Group is an inbound tour operator which offers African trip services. They provide lavish accommodations, safari experiences, activities, and different dining options, and help manage African adventure trips. African Safari Group is a member of Southern Africa Tourism Services Association (SATSA), African Travel & Tourism Association (Atta) and Cape Town Tourism. The art behind luxury tourism is what makes this company exclusive and is also the cornerstone of their enormous success.

The key project focus was on technical advancements, having graphical assets, content enrichment, applying and managing Content Management System (CMS). Pixlogix enabled modernized filters, Google map integrations and getting the plugins right to gear-up the functioning of client’s business.

Deliverables

Strategy
Logo & Stationary Design
UI / UX
Responsive HTML5
WordPress Development
Implementation
Mobile Responsive
Support & Maintenance
On-Page SEO

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Challenges

The luxury travel company partnered with Pixlogix to have precise functionalities to automate and modernize its business. The client required a multi-currency set-up based on geographical location for a specific region based on the IP address of visitors. The client also had problems with import/export processes from 3rd party website data with WP All Import plugins.

Faced limitations with Google map integrations for destinations with cluster markers and multiple locations like Botswana, Congo, and Kenya. Along with this, working on a combination of tour packages and accommodation lodges was also an issue for the client. The client also wanted to mechanize functionalities like Algolia search plugin, Live Chat Integration, Google Schema and enhance on-page SEO.

Approach

Blend of efforts channelized by Pixlogix to transform an intact platform for attaining essential business objectives. The principal focus was on technical advancements, having graphical assets, content enrichment, applying and managing Content Management System (CMS), encompassing sophisticated filters, Google map integrations and getting the search plugin right to gear-up the functioning of the company business.

This resulted in an all-embracing development procedure, and other technology facets attending to the system upgrades in below areas:

Involvement in strategic decisions focusing both on operations and business functionality
Fresh yet fully clean UI/ UX interfaces with a healthy positioned web content
Appealing user experience across multiple devices
End-to-end development and implementation
Having responsive HTML5 with high-resolution images
Set-up of WordPress as a Content Management System (CMS)
Built a company feedback rating system and connected to the website
Integrated advanced filters for accommodation and the travel packages
Streamlined destination list with Google map integration based on geographic locations
Successfully Integrated intelligent search service – “Algolia” to boost in conversations directly from the search box
Steady management of Search engine web-page URLs and metadata with no consequence on existing google search rankings
Complete support and maintenance during as well as after the project

The complete team at Pixlogix knew the essential importance of having a straightforward mobile orientation and responsiveness compelling all possible devices bounding user experiences. Pixlogix turned around the complete solution with a responsive design layout comprising desktop / mobile / tablet orientation with precise user experiences.

Pixlogix has been one of those rare finds that have been nothing short of amazing! The team is super-effective and nothing passes through unless Samir their CEO signs it off, which has been a blessing to work with. Secretly my hope is no-one finds out about them so we can continue to use them for ourselves ;) Pixlogix team, a really big thank you. For everything thus far and undoubtedly for all the work we'll be doing in future.

Riaan A.African Safari Group @ South Africa

Result

Multiple efforts and streamlined channelization that were put in by Pixlogix was that the brand had increased sales conversions have got a boost in transactions as well as revenues with a reflected rise in website traffic, which is anticipated to further grow significantly over the time period.

The key takeaways were the overall WordPress development solutions and implementation strategy with streamlined UX/UI, consistent responsiveness, constant support as well as maintenance. On the whole, we would like to term this as a flourishing project with the supreme perfection and alliance of a precise approach to our clients’ vision