Earthful

Industry: eCommerce Service: Web Design & Development

Earthful is a B2C ecommerce brand based in India, offering health-focused products through its online store. The project focused on customizing its Shopify storefront around the brand's visual style while making product discovery, shopping, and checkout more convenient for customers.

The objective was to build a store that could support a large product range, promotional offers, subscriptions, loyalty programs, recommendations, and customer engagement features without making the shopping journey complicated.

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Core Features

Core Features
Project Brief

The Shopify store was customized using a readymade theme, with a focus on product presentation, easier navigation, and purchase-focused functionality. The website combines custom design elements with multiple Shopify integrations used across product discovery, checkout, loyalty, analytics, inventory, and customer engagement.

  • Custom Shopify design with sliders, animations, videos, and interactive sections
  • Sticky Add to Cart, minicart, free shipping bar, and free gift offers
  • Advanced search popup with product recommendations and "Customers Also Bought"
  • Product pages with image zoom, galleries, reviews, FAQs, and estimated delivery checking
  • Mobile login and signup using phone numbers
  • Order tracking and checkout-focused customer interactions
  • Recommendation quizzes and AI-assisted product guidance
  • Loyalty, rewards, subscription, preorder, and restock functionality
  • Shoppable videos and social media product content
  • Blog with search and category-based navigation
  • Inventory, order management, analytics, reporting, and GST invoice integrations
  • Multiple discount and promotional options for different customer offers

Tools & Technology used

  • html-white-svg
  • css-3
  • javascript-1
  • shopify
  • figma-white-svg

What we were responsible for

  • Wireframing
  • UI Design
  • UX Reserach
  • UX Design
  • Frontend Development
  • ShopifyDevelopment
EXPERIENCE THE ADVANTAGES

Key Benefits

Key Features
  • Easier product discovery with search, quizzes, recommendations, and related products.
  • More purchase opportunities with sticky cart actions, gifts, discounts, and promotions.
  • Better product understanding with videos, image zoom, reviews, FAQs, and delivery estimates.
  • Higher repeat purchases with subscriptions, loyalty rewards, and restock features.
  • Simpler customer access with mobile login, order tracking, and streamlined checkout.
  • Clearer conversion journey with product CTAs guiding visitors from discovery to checkout.

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