Vandal Guitars
Industry: Music & Musical Instruments Service: Web Design & DevelopmentVandal Guitars is a USA-based guitar brand selling instruments through a product experience built around the character of the guitars themselves. The website needed to give each instrument enough visual space while also handling different buying scenarios, including regular purchases, pre-orders, and limited Founder Run sets.
The goal was to build a Shopify store that could combine strong product presentation with the information guitar buyers look for before purchasing. Alongside the ecommerce journey, the website needed dedicated space for videos, reviews, FAQs, the brand story, and other content that helps customers get familiar with Vandal Guitars.
Core Features
Project Brief
Vandal Guitars has more to communicate than just product specifications. The guitars needed to be presented through photography, video, product details, reviews, and supporting content, while the store also needed to accommodate products that were available for pre-order or reservation.
Pixlogix designed and developed a custom Shopify theme around these requirements. Product pages were given a stronger visual treatment through image zoom, product tabs, featured videos, reviews, and supporting information. The homepage brought together featured products, videos, and brand-led sections to give visitors a quick understanding of what Vandal Guitars offers.
The store supports multiple customer journeys, including Add to Cart, Buy Now, Pre-Order, and Reserve Your Set options. The Founder Run Ends countdown highlights limited availability and encourages timely action.
Beyond product pages, the website includes categorized FAQs, a searchable video library, blogs, Instagram content, and customer reviews. AJAX filtering improves video discovery, while Judge.me and Klaviyo support reviews and customer communication.
- Product-focused hero sections with video and visual content
- Custom product pages with image zoom and structured product tabs
- Pre-order and Reserve Your Set options for different buying requirements
- Founder Run countdown to highlight limited availability
- Featured products and videos to strengthen product visibility
- Categorized FAQ sections for easier product information access
- Filterable video library with AJAX Load More
- Sticky navigation and auto-suggest product search
- Judge.me reviews to support product credibility
- Klaviyo integration for newsletter and customer communication
- Shopify payment, shipping, cart, and checkout functionality
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Shopify Development
Key Benefits
- Stronger presentation of guitars through visual and video-led product content
- Clearer buying paths for available, pre-order, and limited-release products
- Better visibility for time-sensitive Founder Run offerings
- Easier access to product information, videos, FAQs, and reviews
- More informed purchase decisions through detailed product content and customer feedback
- More focused CTAs supporting purchases, pre-orders, and reservations
- Better product discovery through structured navigation and search
- Flexible Shopify storefront for future guitar releases and brand content
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