Canoe the Caney
Industry: Travel & Hospitality Service: Web Design & DevelopmentCanoe the Caney is an outfitter that guides people through outdoor river excursions with the goal of offering adventure and an experience to their customers that they won't forget. And therefore, the client needed a custom Shopify website that not only better displayed what they offer but also allowed for a much more compelling and easier booking process.
Core Features
Project Brief
Websites for adventure and activities cannot be a one-trick pony.
The visitor is dreaming about the actual activity and their trip when they make their booking.
That's when the website has to build excitement, and also develop trust, all while creating ease of planning.
Canoe the Caney, their goals was a more active travel and adventure website design, capturing the brand's energy and simplifying the path for customers. The visual theme was to convey high energy and a welcoming, approachable nature that helped guests easily conceptualize the trip while compelling them to Act.
The combination of the design, along with custom Shopify development, introduced an increased ease-of-use with custom settings to better serve both the customer and in-house. All the interactions concerning reservations became streamlined making the path to their reservation simpler and easier for the business.
- Custom Shopify adventure website
- User-friendly booking experience
- Personalized settings and custom functionality
- Travel-focused UI/UX design
- Responsive browsing across devices
- Conversion-focused customer journey
- SEO-friendly website structure
- Performance-optimized frontend development
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Shopify Development
Key Benefits
- Custom Shopify adventure website
- User-friendly booking experience
- Personalized settings and custom functionality
- Travel-focused UI/UX design
- Responsive browsing across devices
- Conversion-focused customer journey
- SEO-friendly website structure
- Performance-optimized frontend development
What’s Next?
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Digital Menu
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Breathe green
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