Coral Toothpaste
Industry: eCommerce Service: Web Design & DevelopmentCoral Toothpaste is an oral care brand providing quality oral care to their customers and expanding their reach through online channels.
As business grew, the client required a custom Shopify eCommerce website to fuel increasing online sales and simplify management of day-to-day inventory and product management.
Core Features
Project Brief
The website experience for a product-based brand is extremely vital to making the purchase.
Customers are wanting a simple and transparent and frictionless experience from purchase - in the case of an online personal care product they can trust and don't have to go through an effort to make it. Simultaneously the company also needed a backend that could easily manage their products and inventory levels.
The goal of the project was to build a more systematic and intuitive Shopify eCommerce website that offered usability and functionality on both sides of the business.
By building on a Custom Shopify system, the Coral Toothpaste company turned into an online scalable, sales-driven digital platform that delivered a robust, yet flexible, responsive oral care eCommerce website to not only streamline operations for the business, but enhance customer's buying experience as well.
- Custom Shopify eCommerce website
- Product-focused online shopping experience
- Advanced inventory management system
- Streamlined product management structure
- Responsive shopping experience across devices
- SEO-friendly Shopify architecture
- Conversion-focused product pages
- Performance-optimized storefront
Tools & Technology used
What we were responsible for
- Wireframing
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- Shopify Development
Key Benefits
- Stronger online sales potential
- Easier inventory and product management
- Better customer shopping experience
- Improved mobile browsing and purchasing
- Faster and more optimized storefront performance
- Stronger digital brand presence
- Scalable foundation for future eCommerce growth
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