Hartwell Clothing
Industry: eCommerce, Fashion Service: eCommerce SEOBased in London, UK, Hartwell Clothing is a modern British fashion eCommerce brand that offers elegant countryside clothing designs for women.
Despite offering stylish products, their website faced low traffic, poor performance, and declining conversions. To address these issues, they needed WordPress maintenance and SEO experts who could create a clothing brand SEO strategy and provide eCommerce performance monitoring to ensure their website runs smoothly and supports the business growth.
As a result, they were looking for a fashion eCommerce SEO agency and a WordPress eCommerce maintenance company that could align with their vision and help enhance their online visibility.
Core Features
Project Brief
As a WordPress development company and in-house organic SEO team, Pixlogix acknowledged Hartwell Clothing's vision and ensured that they get the top-notch WordPress maintenance and SEO solutions in one place. Our key focus was on improving their website performance, user experience, SEO, WordPress security for online stores, and overall online visibility to attract more customers.
We began by conducting a comprehensive SEO audit of the website and analyzing its performance on search engines. Next, we implemented WordPress website speed and performance optimization. Also, applied a solid clothing brand SEO strategy and SEO-friendly product listings to boost organic traffic.
While traffic improved, conversions remained low, so we recommended key UX/UI design updates to enhance the user journey — and implemented those changes after getting approval from the client.
In the next three months, after applying the Clothing eCommerce SEO strategy and WordPress maintenance, the organic traffic rose by 50%, and the conversion rate improved by around 25%. We also improved user engagement metrics like time on site, pages per session, and add-to-cart rates, helping the WooCommerce online business achieve its full potential.
To maintain this growth, we continue to provide ongoing website maintenance and SEO support, ensuring the site remains fast, secure, and optimized for future opportunities.
Want results like this for your eCommerce brand? Get professional WordPress maintenance and SEO solutions from Pixlogix, and let’s build your success story next.
- Advanced SEO Audit for Performance Bottleneck & Maximize Content Opportunity
- Streamlined Clothing Products Checkout Flow for Better Conversion
- eCommerce Audience Interaction Enhancement
- Technical SEO & On-Page Optimization
- Fashion eCommerce Off Page Strategy Implementation
- Highly Effective WordPress/WooCommerce Maintenance and Support
- High-Performing WordPress UX/UI Design Optimization
Tools & Technology used
What we were responsible for
- UI Design
- UX Reserach
- UX Design
- Frontend Development
- WordPress Development
- SEO and Website Maintenance
Key Benefits
- Improved eCommerce Website Performance and Faster Landing Page Loading Speed
- Enhanced SEO Implementation Leading to Better Google Rankings
- Seamless and Intuitive Checkout Experience, Boosting Conversion Rates
- Increased Sales With Effective Abandoned Cart Recovery
- Consistent Website Stability Through Regular Maintenance
- Consistent Website Stability Through Regular Maintenance
Testimonials from client
We have been delighted with the...
We have been delighted with the Pixlogix team since we started working with them 9 months ago. Samir and Zeel have led the charge and with their stewardship, our efforts to improve and maintain our Wordpress site have exceeded our expectations. Key to their strengths is the reliable and efficient speed of communications we receive. In this way they have become a pivotal partner in our fashion business - long may it continue. Keep it up Pixlogix!
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