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Aug 22 2016

How to Select the Most Precise Color Combination for your Next Website?

How to Select the Most Precise Color Combination for your Next Website?

When building a website, selecting the optimal color combination is a complex task that stands up in spite of so many automated tools present on the internet. Selecting a flawless chromatic palette is key to successfully connect with your target audiences through your website. Colors play an important role to reinforce and strengthen your brand and business awareness.

How to pick the best colors for your website

Great designers have said and demonstrated that colors momentously impact the human mind. The colors schemes used on your design lure the visitors to involve them to your site objectives. The visitors are influenced in their decision-making to further browse or leave your website depending upon the used colors and visual elements.

1. Using a natural palette

The natural palette of colors is always more attractive than any of their artificial options. They give a great emotional response that you want to get from your target audiences. Artificial colors lead to eye fatigue and create a negative impression. Also, you should be mindful that primary colors like yellow, red or orange work well for promotions.

2. Create a sturdy contrast amongst a page’s background and its text

The finest combination for readability is a white background and black text on it. However, there are other brilliant combinations for your site background colors like dark blue, black and gray.

3. Choose 3 diverse colors and use them steadily through the website

Chromatic harmony is a key criterion to build a pleasing experience for online visitors. It is suggested to use limited colors throughout the site; 4 or 5 are ok; more than that will lead to visual irregularity and would increase the bounce rate of your website.

4. How using shades and tints can be a viable option

In set-ups where you need to utilize more than 4 to 5 colors, using shades and tints can be a better option for your web page design services. Dealing with web pages where you need to visually disperse the captions and sidebars from other content, shades, and tints are really useful. The effect will amalgamate the design without the need for extra colors.

5. Select the colors as per the choice of your target audiences

One needs to consider that responses to colors fluctuate with respect to aspects such as age, gender, and culture. So one needs to research the likes and dislikes of its target audiences to make sure which colors one requires to operate with and which not to.

a) Young vs. Old People

Individuals of diverse ages have different responses to colors. Individuals past an age find sites with moderate colors more striking. On the other hand, young people get attracted to brighter colors.

b) Women vs. Men

Individuals also have different likings with respect to gender. Men prefer orange and blue to yellow and red, while women like yellow to orange and red to blue. Women are able to observe substantially more colors than men.

c) Nations and Colors

If your website connects an audience from a precise nation or region, it is worth investing time in researching their likes and dislikes to colors. For example, white is a sign of purity in the USA culture, while it stands for grief in India and China. On the same grounds, purple is not a preferred color as is related to prostitution in some of the countries, while it is a likable color in other regions.

So you need to do your homework if you want results from your Professional Web Design.

6. Some common meanings of Colors

Red: passion, power, danger.
Yellow: optimism, brightness.
Blue: spirituality, patience, depression.
Orange: warmth, energy, courage.
Green: naturalness, health, prosperity, toxicity.
Brown: strength, credibility.
White: cleanliness, freshness.
Black: elegance, mystery.
Gray: maturity.
Violet: sophistication.

7. Tools to assist for choosing the finest color combination for your website
  • COLOURlovers
  • Adobe Kuler
  • ColorMunki
  • ColoRotate
  • Red Alt – I Like Your Colors
  • ColorJack
  • Color Blender
  • Color Wizard
  • Color Scheme Designer
  • Copasa
  • Color Explorer
  • DeGraeve Color Palette Generator
  • Toucan

Regardless of the drive of your website, whether it is static or dynamic is for online selling or business; the chromatic choice is the key. Working with different colors might be exciting; however, you should be alert with the chromatic color sets as they have their own meaning and purpose which would include an emotion, a culture or a social gist; so pick your colors with utmost care.

If you want to build a new Professional Website Design or need to Website Redesign with the best-required color combination, feel free to get in touch with us at Pixlogix.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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