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Role of website navigation across UX/UI practices in 2020


Website navigation is one of the most significant facets of the UX/UI web design of the Web. Your website’s objective should be to interact and communicate with all the essential stakeholders efficiently. Yes, it needs to display your products and services. But it should even convey your brand story while drawing, appealing, and converting targeted visitors. Your UX/UI design company has to assist your audience to effortlessly find the solution for their requirements that brought them to your site.

Why Website Navigation is Important 

Navigation’s fundamental purpose on your website is enabling the way ahead. It is like a highway indication, navigation choices on a site are composite indicators of where to discover information, and what lies behind the subsequent click.

From a business outlook, sturdy navigations and UX/UI design services facilitate your visitors’ decisions. It influences how and when your content is hand out to them, and stir them along the buying or conversion journey.

Navigation is even critical for SEO and digital marketing success. Search engines take page level and communication signals from user conduct on your website portal, which features out into how you acquire the Google rankings. If a user can’t straight away put across how and where to find what they necessitate, pitiable engagement signals like bounces will impair your search engine rankings. So, navigation can make or break your prospect’s experience, and their experiences directly affect your bottom line.

What are Categories of Website Navigation?

Let’s explore the familiar categories that you might use for your professional website.

Scrolling or Clicking:

Scrolling seems actions rather than an outline of navigation; however, it’s a design preference when mapping the site’s content. Which content is accessible by scrolling down a web page and which content needs clicking a menu or button is a vital factor in the visitor’s experience. Allocation them the precise information at the spot on time directs these design and customer journey decisions.

Images, Icons, and Buttons: 

They are well-liked forms of navigation. Clickable images are usable on articles and landing pages. They are striking and extremely friendly on mobile devices. Icons help out your visitor’s access to different tools efficiently within your site. Buttons extensively communicate your navigation selection. With apparent and tempting copy, buttons can facilitate your site’s visitor’s move forward to conversions.

Menus and Sub-Menus: 

Menus are likely the primary type of website navigation that comes to mind for most stakeholders. They direct structural navigation, assisting the user moves up and down through the site’s hierarchy. The top menus, drop-downs, side-scrolling content, as well as thumb zone menus, are the stuff your targeted audiences are highly comfortable in utilizing. The category of lists you use on your site and where you position them depends entirely depends on your audience, their desires, and your aspirations.

Linked Text:

It is a benchmarked form of navigation that doesn’t need a lot of effort on your end. It assists users to move agilely around the website. It enables associative navigation, which means if you like the displayed content, click to sight this related content. The linked text includes the table of contents, exterior links to other kinds of resources, and links main landing page to different landing pages or website content.

Best Practices of Desktop Navigation

Trimming down primary navigation choices on a site enhances and refines the intention of navigation. Flat navigation by simple-to-digest menu without too many hierarchy-based levels is the right way to move ahead.

Breadcrumbs ease navigation to preceding content without using the ‘back’ button, which gives a miserable experience. Hover previews come in use increasingly.

Collapsed menus enable the next steps in the visitor’s journey following a click. However, they make it tougher to find what they require.

UI UX Designer

Pro-tips for Navigation Design and UX/UI Design Services

  • Know your targeted audience requirements and not apply your aesthetic principles
  • Keep stuff straightforward, trouble-free and trim down navigational steps
  • Work within active web design factors and don’t ask your users to explore new things unless it is utterly crucial

Website Navigation Errors to Shun

  • Uncertain navigation location: Is your expandable menu in the middle of design components, or a surprising place?
  • Too many menus: Too many alternatives make the subsequent step blurred, and your visitors are less apt to try new things
  • The purpose isn’t apparent: While peculiar copy can feel charming, if your user has no inspiration what the button does, they won’t act
  • Too much information: A messed up drop-down menu is like a hit in the face, so avoid it!

Moving Forward to UX/UI Design Service

Require assistance mapping your content and creating the precise website navigation experience for your business? We can assist you as we are a leading UX Design Company. You can even hire UX designers who are always ready to help you.



Ashish Tiwari

Ashish is an SEO manager at Pixlogix Infotech Pvt. Ltd. With his dedication and learning mindset, he achieved many milestones in the short term. He has a good understanding of business, marketing, and promotion strategies. With 8+ years of experience, he can effectively handle online marketing campaigns for various industries.

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