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Oct 23 2019

Essential Mobile UX Strategies to Optimize User Engagement Levels

Essential Mobile UX Strategies to Optimize User Engagement Levels

Mobile UX is something that changes on an everyday basis. It is not static, and there are so many factors that influence the experience of a mobile user. Mobile technologies, change in user behavior, and interface results in the change of user experience. The usage of smartphones is increasing, and so is the importance of user experience.

No matter what sort or type of application you are designing, it is essential to have flawless interactions to build proper engagement. In this blog post, you are now going to explore how to make better user engagement with UI UX web design.

User research is significant

This task is the first thing that every mobile app design company does. Whatever kind of app you are designing, you need to keep in mind the importance of users and their requirements. Doing proper research and understanding what type of audience you have and how to offer them the required services will help you in creating a better mobile UX.

Simplicity is the key

Just have a look at the most popular apps present in this world with some millions of downloads, and you will understand one thing- simplicity. Features are essential for users but not at the stake of simplicity. Any app that is simple and exciting to use will keep your users hooked to it. If you keep on adding more features making the app complicated utterly, it may affect the way the app is performing. No user will have the patience to understand a multifaceted interface. Give your users a chance to navigate everything by themselves.

Speed matters

If your app is not up to the mark with its speed, it will not perform well. According to a report from 2018, as the app responsiveness goes from one second to ten seconds, there is a bounce rate of 123%. Mobile users don’t wait for an app to respond even it is some seconds. They are on the move usually and don’t have time to wait. It will affect the performance of your app entirely. If your app is not quick, they will move to your competitors who provide better services. Reduce the animation and keep your app simple so that it loads quickly.

Personalized experiences work

Users don’t have as much as the necessary time to spend on your app. They are looking for something on your app, and your app should be quick enough to offer them what they are exploring instantly. You should tailor the app and personalize it according to user requirements. This scenario is the reason why you should Hire UI Designer who focuses on providing personalized experiences.  Sales and subscriptions of almost all the products improve when they offer their users with personalized experiences. Always remember that there is nothing in this world that will beat the personalized experience of a user.

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Choosing the right framework is crucial

You need to know on which device your users will install your apps. Are you planning to offer the same sort of user experience on all devices, or do you want to provide a personalized experience only on one platform? This question is something that every company offering Mobile UX design services should think and respond to with facts. Be it hybrid or native; the framework that you are going to deploy is going to change the way your app will perform. The performance needs of your app, along with your target audience, will impact the framework. So, ensure that you are deploying the right frame and structure.

Need to work correctly on different channels

Users are not confined to a particular channel these days. They use mobile, tablet, and laptop extensively, and they can access your business on three of them. If you are running or managing an e-commerce store, a user can shop for it on their mobile and then complete payment through their laptop. This transition of users from one device to another is pretty standard. And you need to remember that no matter what kind of platform your customer uses, you have to provide seamless experiences. The transition from mobile to tablet, mobile to laptop, and vice versa should be perfect.

Effective testing helps

At times, the experience of a developer won’t matter because the apps will have glitches anyway. This scenario is the reason why you need to keep testing the app from time to time. No matter which OS you are working on, the OS keeps on updating, and you have to keep your app updated according to those guidelines.

Key Takeaways

It is not an easy task to master the user experience and optimize engagement levels on a mobile app. But hiring the right Mobile App Design Company can assist different businesses. At Pixlogix, our teams of committed Mobile UX Designers create user experiences with swift and intuitive designing tools, enabling designs that are ahead of its time.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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