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Jan 5 2018

Do You Apply Any of These 7 E-commerce Tips to Increase Holiday Sales?

Do You Apply Any of These 7 E-commerce Tips to Increase Holiday Sales?

In today’s time, there is so much competition in the online business. Therefore, it is very difficult to attract customers to the shopping portal by just establishing an online presence is not enough. Instead, one should put efforts to boost the e-commerce holiday sales so that the store gets identified by the visitors in the festive season.

It is obvious that holiday seasons is a rewarding time for e-commerce store owners for increasing overall sales. However, it turns out to be difficult as they need to toil hard for converting the visitors into conversions. Christmas is such occasion where website owners can capitalize on targeted customers who wish to have a great discount.

Today, most of people want to love and care by sending gifts and wish cards to their loved ones. And for this purpose, they consider online shopping as the easiest option. The holiday season is surely a great time when e-commerce stores can earn customers and conversions at the same time. All they should do is to implement proven e-commerce SEO strategies that are best suited to provide optimum e-commerce conversions.

Here are few implemented tips that help e-commerce webmasters to increase conversion rates during festive days:

1. Engage Broadly With Mobile Customers

Smartphones are the most common starting place for online activities

Image Source

At present, desktop e-commerce has become a good choice for users. On the other hand, mobile e-commerce is growing at a high pace. Stats tell that e-commerce holiday sales during last year holidays increased by 59%. The reason behind is that wider audience of mobile devices. Thus, there is no surprise that 50-60 % of search queries usually come from mobile devices.

2. Send Automated Holiday Sale Emails and Web Push Notifications

Holiday Sale

Sending pre-sale promotional emails to targeted customers is a powerful strategy which anyone can utilize to increase the chances of getting more conversions. Moreover, if you want to spread awareness about the upcoming e-commerce festive, you should target the audience via attractive emails and festive alerts. The promotional campaigns create a sense of urgency and create an atmosphere among users about they might miss a big deal offered by the specific eCommerce site.

3. Recover Abandoned Carts by Offering Special Discounts

According to the online survey, most of the users never purchase any product at the very first time when they visit the store. As a result, they choose to abandon the cart. It might be scary but true somewhere. However, now, there are chances that you can bring back the users who abandoned their carts by sending festive sale offers to their selected items. It cannot be possible that you could be in the right place with the right offer. There, eCommerce store owners need to ready to retarget the visitors whenever possible. Festival days is an ideal time when you have a great time to succeed in this venture.

4. Give Landing Page a Complete Festive Makeover

Web Design Company

Tell your Website Design Company to create a theme-based festive background which is embellished with bright banners. It is up to site owner how they want to present their landing page so that customers get attracted and feel like making a purchase. Thus attracts visitors through the exquisitely designed offer page better e-commerce website optimization during holidays. It helps customers and creates a joyous mood, but it also results in better conversions.

5. Create Convenient & Festive Targeted Products Navigation

Many times, people are not able to find the product they are looking for. This is the reason which can result in low visibility of your store’s products. Simple and smooth product navigation is the key to generate enhanced conversions. It directs visitors to the nearest product they are searching with and that too with less price and within seconds.

When store owners want to renovate renovating the banners and landing page layout for getting the attention of the customers on the biggest festive season it is important to building easy product navigation.

Suppose, you want to redirect the customers towards the Christmas combos like dress, tree, and chocolates then it is important to make sure that the page more fascinating and easy to access for users.

6. Initiate Provision for Thank You Gifts

A Gift to Say Thank You

Facilitating loyal customers with “Thank You” gift is the which never fails when it comes to increasing holiday sales & conversions of an e-commerce site. It is true that when you regard customers with additional cashback offers, they come back to that eCommerce site as people always like free stuff.

The chances of visiting that customer to visit the store are higher as they ready to make more purchases in the hope to get better reward points next time. Gift cards are surely great ways to grab potential customers. In this context, creating a distinct message of how specific product can turn in to a great gift is the technique which you need to integrate to increase holiday sales.

7. Acquire Customers Before The Sale Starts

People follow a tendency to be prepared for everything before time. The similar logic is applied when it comes to gift shopping. Users buy products sooner to prepare and deliver gifts for their family and friends. If you don’t prepare your store in advance for the upcoming holiday, no one will recognize that your store is also providing mega festive offers to the customers.

There are many people visits e-commerce stores before the festive season all you need to do is the check one which offers best deals on products. This surely increases the conversion rates of an e-commerce website.


When festive sale arrives, people are supposed to shop like crazy. This is mainly because of the bumper deals and offers e-commerce stores offer on all products. E-commerce website owners often think that it is easy for them to earn maximum profits during the holiday sales.

There are many e-commerce pioneers who keenly execute SEO for an e-commerce website. These pioneers always win the race of getting excellent client’s conversions during festivals.

You can also take this advantage with great web designing company like Pixlogix which offer all types of web development and designing service for eCommerce Website Development.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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