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Sep 19 2023

Optimize Shopify Store Product Page : Shopify Experts Best Tips

Optimize Shopify Store Product Page : Shopify Experts Best Tips

Are you looking for top experts tips to optimize Shopify store product page to increase visibility? 

In this digital era, you need more than just building a beautiful store to attract customers.

As eCommerce experts, we know that product page optimization is integral to any successful online shop. Product pages are the first thing visitors see when they land on your website, and they’re critical for converting those visitors into customers.

If your product pages are not optimized for the best user experience, you’ll likely see a decrease in conversions, sales, and customer satisfaction. 

Fortunately, you can take a few simple steps to ensure your product pages are optimized for success. In this blog post, we’ll cover 8 top experts tips for product page optimization to maximize conversions and sales

Experts Tips to Optimize Shopify Store Product Page

Optimize Shopify Store Product Page

Shopify comes with some SEO-friendly features out of the box, but there’s a lot more you can do to climb the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your website content to rank your eCommerce website higher.

In this Shopify SEO guide, we’ll take you through 9 key steps to master SEO for your Shopify store and rank #1 in 2023:

#Step 1: Use High-Quality Product Images 

High-quality product images are essential for product page optimization. Your product images are the first thing customers will see, and they’ll form the basis of their opinion about your product. You want to ensure you’re using high-resolution photos that accurately represent your product.

If budget is a concern, consider using stock photos from a reputable source. This can be a great way to ensure you’re using professional-looking photos showing your product quality. 

#Step 2: Optimize Your Shopify Site Navigation

The way your content is organized on your page is very important to SEO success. When your potential customers are able to find what they are actually looking for on your Shopify store, then they love to spend more time on your ecommerce store and view more product pages. This engagement can help in boosting your search engine rankings.

A simpler page structure makes it easier for search engines to crawl your site and rate your products. A flat site structure will help you rank higher and improve the user experience.

You can see from the diagram that your products are just a few clicks away from your home page, making it easy for shoppers to find what they are looking for and making it easier for search engines to navigate your site.

Organizing your content is easy with Shopify using one of these structures:

  • Main Page » Category Pages » Product Pages
  • Main page » Category pages » Subcategory page » Product pages

Remember, your site should be built for customers first. In addition to product and category pages, you will need to include an About page and a Contact page on your website. These pages let customers and search engines know you are trustworthy and reliable, so don’t skip these pages.

Finally, add a search box to the page. Will it help with SEO? 

Not directly, but it will help your website visitors to find what they are looking for, which is a most important part of eCommerce optimization.

Additionally, search boxes on your ecommerce website will help the user experience, that’s why top SEO experts always recommend adding a Search box on the eCommerce website.  

#Step 3: Increase Your Website Speed

Website speed is all about availability. Visitors have no reason to be frustrated when your website is easy to navigate, and everything goes fast. This means they are likely to spend more time on your site. To make your Shopify store performance faster, you can:

  • Select a fastest loading and mobile-friendly theme.
  • Use smaller sizes and optimized images in your store.
  • Delete any apps you don’t use in your Shopify store.
  • Do not use automatic sliders.

#Step 4: Use Responsive Design

Responsive design means your Shopify store will look great on any device, including desktops, tablets, and smartphones.

Responsive themes can significantly improve user experience and keep visitors on your site longer. Since Google views time on a page as an indicator of a website’s value, a website that’s easy to navigate and read can improve rankings. 

Better rankings and usability, in turn, lead to repeat visitors and increased conversions. Awesome stuff for ecommerce sites. It’s important that your store works on mobile, as shoppers are increasingly shopping on smartphones.

#Step 5: Research the Right Target Keywords

No Shopify SEO guide would be complete without keyword research tips, the foundation of SEO success. But how do you find the keywords to drive your store traffic?

The best way to start is not with fancy tools but just to list at least five main topics your customers are interested in and closely related to your product. Put yourself in the shoes of your customers. And find what search terms would they use to find the products you sell?

So, you can find the following important insights for your Shopify store customers base:-

  • Your own buyer personas
  • Searching for forums and subreddits related to your products
  • Social media hashtags related to your products
  • Viewing image titles, meta descriptions, and alt texts used on competing sites

Hire Shopify Developers

#Step 6: Optimize Your Shopify Product Pages

At this point, you should have a list of keywords and a logical website structure. The next step is to optimize your store pages using keywords.

Start with your main pages first. This will likely be your home page, main product collection, and best-selling product pages. We are talking about the most profitable sites with the best conversions.

If you are opening a brand new store, you should still optimize your homepage. There are a few simple ways to choose which other pages you want to optimize:

  • Pages for the products that generated the most buzz until your store launched
  • Pages for products related to the most searched keywords you found (> 10,000 searches per month)

Now that you know which pages you will optimize, let’s decide what we want to name our pages across the web.

#Step 7: Optimize The Metadata Title and Description for Products

Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from vendor websites, but your customers and SEO will thank you for the original content.

Your keywords should fit naturally into the copy. You may want to reconsider your chosen keywords if they sound awkward or difficult to work into your flow. Alt text for images can also be optimized for SEO, but it must also fit naturally.

Check out our ultimate guide to where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on the “out of stock” pages.

#Step 8: Create Links to Your Store

Search engines use backlinks to determine how the wider community values your site. Take it as word of mouth for SEO. It’s an off-page optimization strategy that relies on building your trustworthiness and credibility. How can you get links to your store?

Here are some tips:

  • Links to suppliers/manufacturers

If you are selling products made or supplied by established companies, they may have a policy that authorized resellers can get a link. Email them and ask if they will link to your store.

  • Industry/Influencer voices

Reach out to industry leaders and influencers and request interviews to generate both links and content.

  • Mentions

You may already be mentioned in several places without being linked. You can use mentioned .com to find these mentions. Then send an email asking for a link to your website with a mention.

  • Broken links

This requires a bit of detective work to find broken links to products and services similar to the ones you offer. Once you find one, contact the site owner displaying the broken link to link to your site instead.

Since broken links can hurt SEO, this is a win-win for both parties; they fix the broken link, and you get a backlink.

#Step 9: Rank Higher with Content Marketing

Now that you have everything else in place let’s talk about content marketing. Your eCommerce content is the main reason why people come to your website. As an eCommerce site owner, you may be tempted to skimp on content, or you may find product descriptions sufficient content.

Trust us; you’ll be much more successful if you take the time to create original content that contributes to your overall user experience.

Deciding what to write about can be daunting, but it doesn’t have to be. Make a list of all the things customers ask you or anything you think customers might want to be answered. Not product information, but real answers.

Your content is an opportunity to let customers and prospects get to know your brand in a way that doesn’t involve sales. It is also one of the easiest ways to rank for more keywords and get more backlinks.

These are the top experts tips to optimize Shopify store product page, that will help you in enhancing your Shopify Store on the Search engine ranking. 

In addition, if you are struggling to find your Shopify store Optimization Strategy that can actually boost your ecommerce store’s visibility, then you can take help from some top-notch Shopify development and Digital Marketing companies like Pixlogix Infotech PVT. LTD. 

This Shopify development company is one of the most popular and reliable IT services companies offering their services to clients worldwide.

For more details, you can Check out contact to the support team and get a detailed guide that can enhance your ecommerce business profitability. Contact them now for the best offer. 


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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