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Jul 19 2016

Magento Vs. WooCommerce – Which Platform to Select for your next eCommerce Website?

Magento Vs. WooCommerce – Which Platform to Select for your next eCommerce Website?

eCommerce has become a necessity for all categories of businesses. But while the prospects are immense, so are the essentials to be kept in mind. One of the prime deciding factors is on which eCommerce platform should you build your next online business website. There are multiple options available in the market, which include both pre-built stock templates and custom-built frameworks. However, in this article, we will focus and talk about two of the best eCommerce platforms: Magento and WooCommerce.

Both Magento and WooCommerce are free eCommerce platforms. There are multiple reasons why they are preferred over others, here are some of the key ones.

1. Powerful, Secure & Highly Adaptable

There is a definite reason why WooCommerce and Magento conjointly power 50% of all eCommerce web portals. Both are robust, secure and adaptable. Have powerful features, functionalities and offer outstanding support.

2. Open-source Accomplishments

Both WooCommerce and Magento are open source platforms, which gives powerful user access. They give you complete ownership of the code; that means you can do as creative as you want with them.

3. Cost-Efficient Development

Individually both WooCommerce and Magento are freely available platforms. There are no hidden expenses or monthly subscription fees associated with them. Your project costs are low and you can invest the required time on development.

However, with similarities each has its explicit benefits which make them the best option for specific online businesses.

Further, in this article, we would like to state the unique strengths of each platform to let you take the best and conversant decision to select one.

4. Differences in Features and Functionalities

Magento is a CMS assembled explicitly to execute eCommerce Website Development operations. It has a countless range of beneficial features and functionalities which can empower online portals to achieve greater success.

Authoritative features and functionalities like product comparisons, cross-selling, discounts, coupons, and up-selling make Magento a brilliant choice for businesses that have a major focus on online sales. Magento allows multi-site functionalities with single admin control. It can organize multiple eCommerce stores into one dashboard.

On the other side, WooCommerce is a well-built eCommerce framework of WordPress. One can easily upload and create product catalogs. One can integrate good-looking media into product pages. Has multiple features and functionalities like adding multiple user reviews, filtering information and has manifold search options.

Woocommerce Custom Development has a key advantage to have even the non-eCommerce features and functionalities which Magento lacks. Has access to all WordPress features. And it can be used to create an effective website around the eCommerce portal.

5. Difference in Usability

Magento is utilized by world-wide brands. However, with being powerful in functionality, it is somewhat complex to handle in usability. So you need to pay more to a Hire Dedicated Magento Developer compared to a WooCommerce. WooCommerce is simpler to use. If a developer has worked on WordPress earlier, he would need very little time to adjust to WooCommerce.

But WooCommerce has limited functionality as compared to the commanding Magento platform.

6. Future prospects in Development

Magento gauges well as it is reinforced by its enormous variety of features. For more scalable eCommerce development projects, it provides a superior product packaged and named as Magento Enterprise Edition. This version isn’t mostly low-priced, however, you get a mobile-friendly design, better support, enhanced search features, superior page caching functionalities and improved content management.

On the other hand, being an eCommerce extension for WordPress, WooCommerce is reinforced by a lively development community. One can easily use and have access to the affluence of already existing and ever-growing numbers of extensions and plugins.

But with WooCommerce scalability can be a problem as it is recommended that it performs well to a maximum of 2,500 products.


WooCommerce is more specific for smaller eCommerce websites and is specially designed for SME’s. On the other hand, Magento with multi-store management functionalities is more desirable for larger eCommerce portals.

They do have their own variances in the set of features and functionalities. However, there is no correct or incorrect option between WooCommerce and Magento. Both are vivid eCommerce platforms and can perform exceptionally well for any of the online businesses. So we can conclude that both have their own idyllic set of business users.


Chirag Patel

Chirag Patel has more than ten years of experience as a Google PPC and Content Strategist. He has assisted numerous international businesses in enhancing their search capabilities and attracting more clients through Google over the years. In addition, he enjoys conducting research and creating content for audiences and enterprises.

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