Why magento is a complete solution for e-commerce store business
- Last Updated On April 15, 2024
- 23 min read
In this article we talk about the Why Magento is a complete solution for e-commerce store business? So are you ready to know more about it? Yeah so let’s get read on why Magento is a complete solution for e-commerce store business.
Magento – the most powerful eCommerce platform for worldwide developers, was introduced in the year 2007. The name Magento was taken from the colour Magenta, which also was featured in its logo.
Magento.com came into existence post the unavailability of the domain name Magenta.com. The year 2009 raised the popularity of the platform to another level due to its customizable open-source nature.
The platform became a familiar name with its first Magento Imagine Conference in 2011, bringing 600 merchants and partners under a common roof. In 2017, Magento came with Magento Open Source and Magento Enterprise, its community and enterprise editions.
2018 marked the integration of Magento with Adobe Experience Cloud. While continuing in the same direction, Adobe merged Magento Commerce Cloud into Adobe Experience Cloud in the year 2019. This merger is known to provide a fantastic customer experience, making it the most loved eCommerce platform.
Magento has empowered thousands of brands, small and large businesses with one of the best eCommerce platforms. Its flexible cloud solutions have helped businesses to try various innovations along with confirming their growth and development.
The platform is fully scalable helping the businesses embrace a rise in their sales as the business grows. The platform is also fully secured ensuring the maximum safety for the various business transactions.
It can be seen that Magento contains all the features and functionalities that can help the growth of various eCommerce businesses. Let us take a closer look at the detailed aspects of Magento that makes it so popular.
Table of content
- What is magento and why you use magento for ecommerce store business?
- Some of the leading Magento’s features
- Why is Magento 2 the best choice for e-commerce store development?
- Why you should upgrade to Magento 2?
- Benefits of Magento 2
- What are the benefits of Magento 2 migration?
- The Best Magento Marketplace Extension:
- Final Thoughts About Magento 2
What is magento and why you use magento for ecommerce store business?
Magento is an open-source platform developed in PHP used for creating eCommerce websites. The platform was introduced in the market in the year 2008 and till now many well-known names like Nike, Samsung, etc. have made use of the platform for their business enhancements and working.
It is believed that nearly 26% of the eCommerce websites make use of the platform for their business. The platform has been very helpful for businesses aiming to develop long-term engaging relationships with their clients and customers.
Magento is not only the best platform for creating engaging e-commerce websites but it is also professional and totally free to use. Magento offers some amazing features to its users which makes it really special and distinguished from the other platforms. So, let’s get to learn more on Magento’s features.
Some of the leading Magento’s features are as follow:
- Management of various products and attachments
- Inventory management
- Category managements
- Managements of varying payment options
- Offering international support to the business
- Enabling marketing tools and promotional strategies for the growth of the business
- Analyzing the reports and search technology
Along with all these appealing features, Magento also supports the latest SEO factors. It ensures to make the best use of SEO parameters to help the eCommerce website outreach to the larger audience pool.
Over the years, Magento has helped many businesses, of varying size, to expand their reach. Undoubtedly, it is one of the leading and trending platforms for creating the most amazing eCommerce websites. What do you think? Hmm of course now you got that what is magento and why you use magento for ecommerce store business? Yeah!
Why is Magento 2 the best choice for e-commerce store development?
If you have an e-commerce business, then you would surely understand the complexities and efforts needed for its success and development. Since, you have a detail-oriented audience making decisions based on the information, you always need to be on your toes.
It, therefore, needs better planning and focus for designing a solution for the eCommerce store business. The solution should focus on providing every single needed detail to the customers along with concentrating on the development of your business.
Keeping all the necessities in mind, Magento 2 has emerged as one of the leading and the most reliable platforms for e-commerce businesses. The open-source Magento 2 provides all the support that your business needs to lead towards the success path. It helps in creating a responsive and mobile specified theme for the customer’s needs and requirements helping the businesses to attract as much attention as possible.
With its vast varieties of functionalities, Magento 2 has become one preferred choice of most of the leading eCommerce businesses. Well, it is not just about the offered reliability, but Magento 2 also assures various benefits that can enhance the reach of your business.
So, are you interested in knowing the reasons that concentrate on making Magento 2 the best choice for eCommerce store development? If yes, then here are some of the reasons:
- Simple, user-friendly, and intuitive interface:
The main purpose of any eCommerce business is to attract as many customers as possible. It is, therefore, very important to offer simple and convenient navigations to the customers and visitors. This can easily be done with an attractive and responsive design and interface play a major role in doing so.
Magento 2 ensures to provides many options for theme customization that can offer a smooth and hassle-free buying experience for the users. The engaging design and content used in Magento 2 keep the customers hooked along with providing them with all the ease they need to get valuable information and navigation options.
- Supports advanced SEO features:
Magento 1 surely supported the SEO features, but the compatibility of Magento 2 with the advanced SEO features and functionalities is unmatched. In simple words, it can be said that Magento 2 is more SEO-friendly assuring its better use for website engagement and responsiveness.
Magento 2 comes packed with several features and functionalities that ensure to offer better ranking to your website in the search engines. This assures smooth and hassle-free business development.
- Supports multiple extensions:
One of the best benefits of using Magento 2 is the fact that it supports multiple extensions for delivering its seamless operations to businesses and customers. You can add as many extensions as you need as your business to make it attractive for the buyers and customers.
Also, the available extensions bring many additional features for the business. It can be seen in a way that using business extensions, compatible with Magento 2, prevents any complicated coding or hassles that can hinder the smooth processing of the various business operations.
- Rapid and hassle-free ordering:
Along with offering the simplicity of navigation and a user-friendly interface, Magento 2 also ensures a rapid and hassle-free ordering experience to the customers. Thanks to this, the overall journey of the users becomes really smooth and convenient while ordering their favorite products.
Unlike the traditional buying process, the buying process in Magento 2 simplifies the ordering process by making use of SKUs along with uploading various CSV files.
Along with this, it provides various options for customized management that can help both the customers and the eCommerce website.
- Multiple options for payments:
The wholesale buying in the eCommerce business requires payments in huge amounts because of the bulk buying. Generally, in traditional buying, the entire process to pay this huge amount requires a lot of time and hassles. This sometimes gets tiring and hectic for both the customers and the business owners.
To provide its reasonable solution, Magento 2 is designed to support multiple payment methods. The platform can integrate third-party payments to ensure that the entire amount can be transacted without any complications or hassles.
Along with the advantages of multiple payment options, the eCommerce platforms can also make the best use of customizing.
- Limits of the orders
- Origin of the country
- Credit limit extensions depending upon the age of the account
6. Seamless integrations:
Magento 2 uses robust API and various extensions assuring smooth and seamless integration with the legacy main system. There are no complications to establish connections with the main system which is one of the major advantages of Magento 2.
Further, Magento 2 provides maximum ease and convenience for migration complexities. Thus, it can be said that Magento 2 boosts the connectivity between the systems without demanding any extra maintenance cost and effort.
7. Customized pricing options:
Ecommerce business mainly works by establishing long-lasting relations with existing and potential customers. For this, the businesses need to customize many aspects that can suit the user’s convenience and attract them.
As a result of this, many businesses make the necessary customization in the price. Also, to keep the buyers satisfied, the businesses need to customize the prices differently for a different set of customers.
All these customizations can be easily done using the wide variety of options available in Magento 2. The platform provides an easy way for businesses to customize all the necessary business aspects according to the type of customers and buyers.
Magento 2 is a trusted name that offers better and more control to the business merchants. Along with this, it also offers a smooth and seamless buying experience to the users. Thus, it can be said that Magento 2 has a wide scope of improvement and development as it reduces the dependency of the 3rd party.
Magento 2 comes packed with every possible feature that can enhance the performance and productivity of the business. With the functionalities of Magento 2, the various operations for the business turn convenient for everyone involved – be it the business owner or the buyer/customer.
So, your search for a reliable, suitable, and hassle-free platform for your eCommerce business ends with Magento 2. So finally you got it why Magento is a complete solution for e-commerce store business? And still not done yet, let’s get to know more about Magento.
And if you are still relying on Magento 1, then it is high time to upgrade with Magento 2 to reap its endless and unlimited benefits for your business. Let’s get to see why you should update to Magento 2?
Why you should upgrade to Magento 2?
Most of you must be wondering – why is it so important to upgrade to Magento 2. Well, the reasons are pretty clear but you still aren’t aware, then you are at the right place.
Whether you are a startup looking for that extra push for your business or you are a well-established name trying to expand your boundaries, Magento 2 will never disappoint. Here are some major reasons that will further encourage you to upgrade to Magento 2, have a look:
- End of Magento 1 functionalities:
The very first reason for the upgrade is the end of functionalities of Magento 1 in June 2020. Though, it is not that all the functionalities will suddenly stop working but the security of Magento 1 will face various loopholes after that time.
Also, any vulnerabilities or security breaches for the platform will not be entertained by Magento. This can compromise the security of your website which makes the upgrade essential.
Therefore, with the end of Magento 1 functionalities and security, Magento 2 will play its role to offer the advanced and desired safety and functionalities to the businesses. Moreover, the dedicated performance will also be beneficial for the success of various businesses.
- More innovations for Magento 2:
This goes without saying that almost all the developers will invest their energy and skills in making Magento 2 a better and more developed version. All the innovations and advancements will be entertained only for Magento 2, also because most of the businesses have already started adopting Magento 2.
More and more efforts will be given to bring the best side of Magento 2 in limelight and for the use of the businesses.
You surely would want to go with the latest version and innovations, don’t you? If yes, then Magento 2 should be your choice for your business growth and development.
- Better features for improved performance:
Using Magento 1 concerns being comfortable with a system that most of the eCommerce businesses have mastered. However, this also implies that you are missing out on the various innovations and attractions that Magento 2 has in its store.
Magento 2 is designed with various innovative and attractive features that are way better and appealing than what was in Magento 1. Limiting your business with the use of Magento 1 would mean not utilizing the various benefits offered by Magento 2.
Thus, if you care for the success and development of your business, upgrading to Magento 2 should be your topmost priority.
For the beginners, the benefits of Magento 2 can be summarized as:
- Easier navigation and user-friendly control with simplified administration panel
- Offers native and better support for HTML5/CSS3
- Works with the use of the latest PHP versions
- Provides the benefits of in-built caching for the full page
- Assures 50% faster and better loading of the pages as compared to Magento 1
- Ensures better-streamlined process for checkout
- Guarantees a dedicated and better user-friendly experience with an easy on-hand usage
There is no doubt that Magento 2 will continuously see the better side of innovations and advancements. Also, there is no looking back for Magento 2 in recent times. Thus, investing your time and efforts in something better in functionalities and performance is always a better idea anytime and that is why you need to know more about benefits of Magento 2 migration.
What are the benefits of Magento 2 migration?
If you are thinking that what are the benefits of magento 2 migration then here is the answers of your questions about Magento 2 migration.
With the maximum flexibility and powerful features, Magento 2 has become one of the leading and trending eCommerce platforms in recent times. It won’t be wrong to say that Magento 2 is the backbone for the smooth and uninterrupted working of many eCommerce businesses.
With its inception in the year 2008, Magento 1 still had wide scope for improvements which attracted the idea of Magento 2. This enhanced version and framework of Magento 2 came into the market in the year 2015 and there was no looking back. Within no time, it has become one of the most favorites of many leading enterprises.
If you still haven’t migrated to Magento 2, then you are restricting your eCommerce business with many attractive benefits. Care enough to know the benefits Magento 2 has in its store?
Here are some of the leading benefits with which you can support the smooth working of your eCommerce store:
- New updates and features in Magento 2:
The major reason that initiated the migration to Magento 2 was the ending life of Magento 1 in the year 2020. After June 2020, Magento 1 didn’t receive any latest updates which made it vulnerable to threats and security issues.
On the other hand, Magento 2 came flexible with all the latest and needful security updates. Thanks to this, Magento 2 is lesser prone to any vulnerabilities preventing any misuse of confidential and valuable information from your business website.
- Better performance:
This goes without saying that with more flexibility and advanced features, Magento 2 gets an upper hand in terms of its performance. Magento 2 enhances the responsive speed of your website leaving an attractive impression on the visitors.
Other than this, Magento 2 allows each page of your website to get cached. This is extremely beneficial in reducing the page loading time, especially during peak hours. Along with this, Magento 2 can easily compress the images available on the page which further reduces the load time of the website.
The minimal load time for the website helps in increasing the conversion rate for the potential users allowing maximum traffic for your website.
- Better security:
Besides promising better performance, Magento 2 also guarantees better and advanced security to your eCommerce website. Since, Magento 2 is the latest version, there are likely lesser chances of any security breaches.
With its regular security updates, Magento 2 will continue to provide enough and close protection to all possible vulnerabilities to your website. To assure this, Magento 2 is designed with a better and complex password hashing algorithm. This algorithm gives an assurance to your users that their passwords will not be easily cracked or leaked anywhere in the process.
- Improved SEO:
Along with better and insightful security and performance, Magento 2 is trusted for improving the SEO game for your website. Magento 2 is mobile ensuring better and faster response, adaption, and performance for the mobile users.
Getting deeper with SEO, Magento 2 also supports meta-data and meta tags for every website page. Both these help the search engine to get a better and clear idea of what the content and data is all about.
In short, Magento 2 automatically adds all the required information and element to the page that results in improving the SEO search results.
- Responsive and user-friendly design:
Last but not least, Magento 2 is supported with an advanced, appealing, and attractive design that is user-friendly and responsive. The high-end response of Magento 2 also makes the website responsive to all the queries and needs of the users.
Besides, it is really easy and convenient to access all the functionalities of Magento 2. The features can be accessed and used by anyone without any hassles or problems. There isn’t need for any professional to enrich your eCommerce website with the benefits of Magento 2 as you can do it all by yourself.
As Magento 2 contains many new and advanced features, the version supports many functionalities of Magento 1 as well. This makes Magento 2 – the best of both the versions, whose benefits can only be imagined for the progress and betterment of your business.
So, now I hope you everything clear to you about benefits of magento 2.
Now, let’s understand about amazing magento extensions which help you to grow your online business store more easily for you.
The Best Magento Marketplace Extension:
There are plenty of Magento 2 extensions available in the market which ensures their benefits. You should be absolutely sure of the type and variety of Magento 2 extensions you need to improve your website. The performance of your website will only improve if you have invested only with the worth and best Magento 2 extensions.
Before choosing any of the Magento 2 extensions, make sure to get an idea of its working and reviews for better understanding. Here are the top Magento 2 extensions with which you can invest for getting valuable returns. Have a look:
Blogging is the latest and trending way to promote any business or website. Do you also wish to make the best use of blogging to benefit your store? If yes, then this Magento 2 extension will be the best thing to invest in.
Thanks to this extension, you can easily develop and create an interesting, appealing, and engaging blog without any additional effort or time. You can easily fix all the things to make your blog look attractive and suitable for your eCommerce store.
Download: Magento 2 Blog Extension:
Magento 2 Layered Navigation Extension
Magento 2 Layered Navigation enables shoppers to precisely filter products based on diverse categories, colors, new products in stock, on-sale, status, and ratings. This assists customers in eliminating inappropriate products from the result product pages, saving shopping efforts and time.
Download: Magento 2 Layered Navigation Extension
Significant Features
- SEO-Friendly URL
- Scroll To Top Subsequent to Filtering
- Enable Product Count
- Facilitate Filter Button
- Filter Out-Of-Stock Alternatives
- Expand Right By Default
- Swift Lookup Options
- Horizontal & Vertical Layered Navigation
Key Benefits
- Speeds up the Purchasing Procedure
- Assists with Smart Price Slider
- Search Favorite Brands
- Superior Ajax Search
- Infinite-Scrolling
Magento 2 Contact Form Extension:
It is almost impossible for any eCommerce store to operate without having a proper and dedicated contact form.
Contact forms are crucially needed when potential customers wish to get in contact with your store. The contact form makes the entire process simple, quick, and convenient for the customers as well as for the store.
Download: Magento 2 Contact Form Extension
With just one installation of this Magento 2 extension, you can make many things fall in favor of your store.
So, what are you waiting for? Make the most of these top Magento 2 extensions to witness beneficial transformations for your eCommerce store.
Google Page Speed Optimizer for Magento 2 By Amasty
The Magento 2 Extension enhances web page performance to position an eCommerce business at the topmost ratings on Google search. It helps increase online visitors through speed improvements and optimizes images without compromising on excellence.
Significant Features
- Enable web code structure and optimize database performance
- Uses Lazy Loading and WebP set-ups
- Assists in resizing and cropping pictures suitable for mobile-based devices
- Utilize intelligent JS Bundling for practical advancements
Key Benefits
- Helps with Code Enrichments
- Improves and Reduces Load Pace
- Assists with Softening of Images
Download: Google Page Speed Optimizer for Magento 2 By Amasty
Product Attachments Extension for Magento 2:
The next extension that we are talking about is the Magento 2 product attachment extension.
If you are a non-technical person, then the entire task of enabling and managing product attachment can be exhausting, complicated, and tiring. This extension works as a solution to this.
With the use of this Magento 2 extension, you can effortlessly attach many numbers of products to the store along with the essential attachments.
Download: Product Attachments Extension for Magento 2
No product can be properly listed without the use of essential attachments which signifies the importance of attachments. This Magento 2 extension allows the users to easily and quickly add and manage all the required attachments with the products.
Order SMS Notification Magento 2 Extension:
Well, as indicated by its name, this extension makes the management of the orders easy and convenient with the help of SMS. Also, this extension reduces the traditional manual efforts needed to maintain and track the order.
Download: Order SMS Notification Magento 2 Extension
Simply add this Magento 2 extension to your eCommerce store and simply all the major things for order management. Every activity related to your order can easily be analyzed and managed with the help of unique SMS. Thanks to this, no more manual efforts are required which further reduces the chances of any errors or mistakes.
Magento 2 Email Quote Extension:
This Magento 2 extension plays an important role in establishing a secure and uninterrupted connection between the eCommerce store and the customers. Thanks to the varieties of capabilities and available functions, this extension works super-fast and quickly for all the needs and requirements of users.
Download: Magento 2 Email Quote Extension:
The extension is self-sufficient and therefore doesn’t require any assistance from any kind of professional. All its functionalities can be performed without any hassles and complications for offering the desired convenience to the users.
Final Thoughts About Magento 2
With its amazing features, functionalities, and benefits, would it be wrong to say that Magento 2 is a complete solution for eCommerce store businesses? Certainly, No!
Magento 2 is a one-time investment that can drastically enhance the performance of your eCommerce store with an attractive return on investments. Don’t wait any longer to ensure all its benefits for your store.
Still not convinced with the potential of Magento 2? Comment below all your thoughts, opinions, and doubts concerning the same. We would love to share valuable insights and details about Magento 2 for your benefit.
Samir Bhimbha
Samir Bhimbha is the Founder & CEO of Pixlogix Infotech Pvt. Ltd. which offers web and app solutions to fulfill business's online needs and help to improve their online presence with many clients in the USA, Europe, Australia, and more. He is a skilled entrepreneur, web designer, developer, and team leader who can handle every situation. With 15+ years of experience in UX/UI design and web development, he is leading a team of IT professional talents.
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