Ami CarAutomotive industry
Ami Car is mainly dealing with auto finance services in the United Kingdom. With the growing demand for online financing options and car valuation, the client had one vision for his business. They wanted to make some key features available to make the target audience intended to purchase different types of vehicles based on their different financial conditions.
They approached Pixlogix to design and introduce different features for the potential vehicle buyers and make their digital presence noticeable. The key requirements were to professional website design key modules for online financing and valuation on the website.
Deliverables
- Strategy
- Responsive HTML5
- WordPress Development
- Implementation
- Mobile Responsive
- Support & Maintenance
Challenges
While creating a user-friendly design interface, we had to first understand our client and their mindset. We analyzed the information and knowledge of online financing and valuation features. And then went to create a design that was relevant and easy to understand for the target audience while onboarding to opt for various features of Ami Car.
The main challenge was to develop a car finance calculator. The formula of the loan was very much complicated and after hard research we find a solution to implement in code. The car finance calculator tells how much you have paid and what’s left to pay at any moment.
Another challenge was to integrate with different car dealers to get the details of used car valuation. It was a daunting task to get the details from different operators, consolidate the data, and convert the same in a format understood by the website.
Approach
After detailed discussion and domain understanding, we have decided to go for the WordPress platform considering the complex requirement and nature of the business. Furthermore, we have utilized industry-best practices to design new modules.
- Enabling key features, i.e. Car Finance & Car Valuation with UI that is easy to understand by the target audience
- Utilizing popular CMS platform – WordPress to help client manage the contents on the go
- Providing a responsive design that run smoothly across all the devices
- Adhere to Agile methodology to implement the end-to-end solution
Samir and the team were a great asset to the project. Work was completed at a great speed and any feedback from our team was quickly put into place. Would definitely recommend, we will be rehiring in the future!
Adam R.Ami Car @ UKResult
- Excellent UX for the Ami Buddy audience
- Better user engagement and usability
- Introducing Customer Registration module to let the target audience register on Ami Car to leverage from advanced features
- Car Finance feature to let the registered users tell you how much they have paid and what’s left to pay on their current contract.
- Car Valuation feature to let the registered users get the best price quote for their used vehicles
- Improved online visibility of the website/portal
- Able to cater different resolutions and devices
- 50%increase in transaction
- 40%increase in revenue
- 70%increase in site visits
